A lot has happened in the past couple of years that Filipinos needed to adjust to: Stability of the economy and health emergencies. Being outdoors, however, is changing things up for many, especially millennials.

In the recent 2025 Travel Pulse, a study conducted by Klook across APAC, all Filipino respondents (100 percent) agreed that travel is an effective way to manage stress and their well-being, thus many consider it a “form of therapy.”

“Overall, we’ve seen Filipinos take more chances on travelling in 2024 and aren’t slowing down in 2025. It’s even reached the extent that Millennials and Gen Zs perceive it to be a therapeutic tool. From being considered a love language last year, to being a form of therapy today, it goes to show that travel continues to evolve in different ways to serve each individual’s unique definition of joy,” Michelle Ho, Klook Philippines general manager, said.

Data also found that 78.4 percent use travel as a getaway for a mental break, with 31.6 percent choosing a nature retreat for a creative reset (higher than the market average of 15.8 percent).

Destinations, considerations

The survey found that 98.5 percent of Filipino respondents plan to travel domestically as well as to nearby locations in the next year. More than half shared that they plan to travel internationally (56.3 percent).

Klook noted that besides the usual international hotspots like Japan, South Korea and Singapore; there’s emerging popularity among Filipinos going to Vietnam, Taiwan and Thailand (239 percent, 120 percent and 78 percent growth seen respectively in 2024 versus 2023).

Filipinos consider traveling during the perfect weather (37.3 percent). Scheduling around work and school vacations was ranked of equal importance (29.9 percent), followed by the affordability of the travel options available (15.3 percent).