Hapag Movement feeds over 120,000 families facing hunger

Globe and TM subscribers donated P11.67 million in Rewards points to the Hapag Movement helping the hunger alleviation program of the telecommunications company to exceed its target feeding beneficiaries one year ahead of schedule.

Originally targeting 100,000 families by the end of 2025, the Hapag Movement provided meals to 120,455 families facing food insecurity by raising P25.37 million in 2024 alone also from corporate donors and mobilization partners. The total funds raised since it was launched in 2022 was P53 million.

“The overwhelming support for the Hapag Movement reflects the dedication of individuals, businesses and organizations that share our vision of addressing involuntary hunger in the Philippines. Reaching this milestone sooner than expected strengthens our resolve to expand our efforts and create lasting change,” Yoly Crisanto, chief sustainability and corporate communications officer at Globe, said.

The Hapag Movement is supported by the Ayala Foundation, Scholars of Sustenance, Tzu Chi Foundation, World Vision, Rise Against Hunger and international organizations UN World Food Program and Project PEARLS, allowing it to reach more communities in need.

More than 1.1 million Globe and TM subscribers donated their earned Rewards points through the GlobeOne app. In addition, 1,871 Globe employees took part in various Hapag Movement activities in 2024, demonstrating their commitment to making a difference.

To grow its impact, the Hapag Movement launched innovative fundraisers like the “Ibalik ang Sarap ng Pasko” holiday drive with SM’s shopper loyalty program SMAC, integrating donations into holiday shopping, and the Gourmet Giving Series, featuring fine dining fundraiser events with 12 top Metro Manila restaurants in partnership with Facebook community Fine Dining Club Philippines.

The Hapag Movement also tapped into the power of fandoms, enlisting support from Blackpink and BTS fan communities, Electronic Sports Gaming Summit gamers, ToyCon collectors, Lyropera enthusiasts and Kwentoon artists to encourage contributions.

The program also gained invaluable support from the Rotary Club of Makati Business District, BPI Foundation and Kumu, among others.

With its initial target surpassed, the Hapag Movement is now focused on scaling its livelihood training programs nationwide to provide families with sustainable means of supporting themselves.

The initiative is also exploring ways to contribute to the fight against child stunting, ensuring that Filipino children receive the proper nutrition they need in their critical early years.

The Hapag Movement remains committed to addressing hunger and poverty in the Philippines. Supporters can continue contributing through the GlobeOne app and GCash to help sustain and expand its impact.