Last 3 April, a sizzling culinary celebration took place at The Henry Hotel Manila as Weber, the global leader in high-performance grilling technology, officially launched its line of premium outdoor grills in the Philippines. In partnership with ACE Hardware, the brand’s exclusive retailer in the country, Weber introduced its legendary grills through an exciting event titled “Master the Flame,” showcasing the brand’s signature blend of craftsmanship, innovation, and outdoor cooking excellence.

Spotlight on innovation

Held at the stylish boutique hotel, the event introduced Weber’s cutting-edge products to the local market. The spotlight was on two standout models, the Weber Original Kettle Charcoal Grill Premium and the Weber Spirit Gas Grill E-315.

Leading the live grilling demonstrations were Weber Grill ambassador Ryota Kojima and Weber Grill specialist Shradha Bhandary, who showed off the versatility and performance of the featured grills. Whether for seasoned chefs or weekend BBQ warriors, the duo offered practical tips and tricks that highlighted the unique strengths of each grill.

The Weber Original Kettle Charcoal Grill Premium is an homage to classic outdoor cooking. With its timeless design and unmistakable smoky flavor, this grill transforms every cookout into a nostalgic, hands-on experience — perfect for slow weekends and family gatherings.

Meanwhile, the Weber Spirit Gas Grill E-315 caters to busy families and spontaneous grill nights. With hassle-free ignition, consistent heat, and intuitive controls, it’s designed for those who want restaurant-worthy results with everyday ease.

From demo to dinner

A Grilling Challenge followed the demos, giving select guests the chance to get hands-on with Weber’s tools and techniques. Participants put their newly acquired skills to the test and created their own grilled masterpieces, which were then judged by the event’s culinary experts. Winners took home special prizes from Weber, along with bragging rights.

Weber’s entry into the Philippine market is a game-changer for outdoor cooking enthusiasts. Now available at select ACE Hardware branches in Metro Manila and online, the lineup includes everything from the iconic Weber® charcoal kettles and compact Q Series, to the feature-packed Genesis® gas grills. Whatever the Filipino lifestyle calls for — whether it’s a backyard barbecue, a weekend cookout, or an impromptu feast — Weber delivers precision, quality and performance that elevate the experience.

Fueling Filipino hospitality with world-class grills

In his remarks, ACE Hardware Philippines marketing head Ronald Roldan underscored the deep connection between food and Filipino hospitality. “Part of the Filipino experience is the warm hospitality extended to anyone who walks through our household doors. At its core, this hospitality is rooted in what we serve our guests — food served from the heart,” he said.

“With Weber, we’re giving Filipinos the tools to make these gatherings even more special.”

For Weber, the launch marked a meaningful milestone. “At Weber, our purpose is to bring people together to create amazing memories and delicious food,” said Weber Asia Pacific managing director Michael McDonald. “Every product we design is built to inspire confidence, creativity and connection around the flame.”

As the sun dipped behind the trees of The Henry Hotel, guests wrapped up the celebration with great food, upbeat music and refreshing drinks. They left with not only full stomachs and new grilling skills, but a newfound appreciation for the craftsmanship and joy that come with every Weber grill.

Thanks to the partnership between Weber and ACE Hardware, Filipinos can now master the flame — turning everyday meals into extraordinary experiences, one flavorful moment at a time.