The local beauty industry just got a vibrant new addition as Popique officially launched its brand with a summer-inspired bash at Whitespace Manila in Chino Roces Avenue, Makati City. The venue became a sun-kissed paradise — the “Popique Beach Club.” 

Popique, the newest Filipino skincare and cosmetics brand, is set to revolutionize the local beauty landscape, as believes makeup and skincare should work together seamlessly, creating high-performance formulas designed for those who live under the sun, especially for us Filipinos.

The debut collection features 11 innovative products spanning both skincare and makeup. The brand’s 24-year-old CEO and brand director, Aleah Sia, took center stage, expressing her vision for Popique as both a makeup and a skincare brand and about making beauty fun again.

“Popique was inspired by the vibrant, sun-kissed lifestyle of the Philippines — a place where beauty thrives under the sun. We created Popique to bridge the gap between skincare and makeup — creating high-performance products that not only enhance natural beauty but also care for the skin,” Sia said.

“No beauty brand has ever launched as boldly as we have — with 11 thoughtfully curated products designed to celebrate every Filipino’s unique beauty,” Sia added. “From the beginning, inclusivity was at the heart of our vision. Since sun exposure is a huge part of our everyday lives, we made it a priority to develop products that protect and nourish the skin while seamlessly fitting into any beauty regimen.”

The Popique skincare line is designed for versatility and ease, featuring: Popique Erase the day Cleansing Balm, Popique Make a splash Multi-Peptide Gel Cleanser, Popique Take a Sip Multi-Peptide Toning Essence, Popique Seal it Up Multi-Peptide Water Cream Moisturizer, Popique Protect me Lightweight Sunscreen Lotion and Popique I’m Ready Blurring Sunscreen Primer.

Meanwhile, the Popique makeup line introduces a fun and easy-to-use range, including: Popique Kiss Me Multi-Peptide Lip Balm, Popique So Comfy Blur Lipstick, Popique Face Forward Multi-Complexion Pot (Brighten + Correct, Contour + Sculpt, Conceal + Cover), Popique Set & Smooth Baked Powder and Popique All-over Multiuse Cream Palette.

With an emphasis on effortless beauty and self-expression, Popique’s vibrant launch event captured the brand’s playful yet functional philosophy. The lively atmosphere, inspired by beachside fun, resonated with guests, making the event a true celebration of beauty, individuality and confidence.

Popique, with prices ranging from P399 to P599, is now available for purchase on Shopee, Lazada and TikTok Shop.