Standard Hospitality Group (SHG), in collaboration with IPPUDO (Chikaranomoto Holdings), proudly unveils Ippudo Ramen Bar, a groundbreaking new concept that reimagines the ramen experience by blending tradition with innovation.

This first-of-its-kind concept redefines Ippudo’s renowned legacy by merging authentic ramen craftsmanship with a contemporary, elevated and high-energy dining experience. Designed for the modern consumer, Ippudo Ramen Bar introduces a fresh take on ramen culture, combining a sleek and stylish fit-out with an exciting, reimagined menu.

Staying true to its origins, Ippudo Ramen Bar features a menu deeply rooted in its signature tonkotsu ramen. Guests can enjoy both Ippudo’s world-famous classics and exclusive, never-before-seen ramen creations crafted specifically for this new concept. Expanding beyond ramen, Ippudo Ramen Bar also introduces a diverse selection of sushi and sashimi, created by handroll specialist @koyohandrollbar, alongside a collection of small plates, mains and expertly crafted highballs by our award-winning bartender. The result is a well-rounded, modern dining experience that honors Japanese culinary heritage while embracing contemporary innovation.

The new space was designed in collaboration with Hong Kong-based architecture firm DEFT, led by SHG creative director Michael Concepcion. This collaboration presented an opportunity to develop a distinct brand identity, menu and architectural direction tailored to the concept. The design balances Japanese tradition with a bold, modern approach, featuring clean lines, warm textures, and a dynamic, inviting atmosphere that reflects the evolution of the Ippudo experience. The uniforms were also designed in collaboration with contemporary multi-brand boutique, Commonwealth, and its founder Omar Quiambao.

“We are thrilled to collaborate with Ippudo Global in creating Ippudo Ramen Bar, an evolution of what people love about Ippudo, while introducing new elements that elevate the overall experience,” said John Concepcion, CEO and founder of SHG. “This concept bridges the past and the future of ramen, offering an exciting menu and dynamic ambiance for both loyal fans and first-time guests.”

This launch aligns with SHG’s ambitious growth plans, which includes 12 new store openings across its portfolio of premium casual dining concepts. Under Concepcion’s leadership, who brings over 35 years of experience building market-leading brands, SHG continues to grow its Japanese dining concepts including Ippudo, Kiwami (featuring Yabu, Ippudo, Koyo, Hannosuke, Hachibei and Hokkaido Soft Cream) and specialty café Elephant Grounds.

The new Ippudo Ramen Bar at Uptown BGC opens its doors from 10 a.m. to 10 p.m. Sundays to Thursdays, and 10 a.m. to 12 a.m. Fridays to Saturdays.