Watch out, guys. There is a new kid in town. Pure Ride joins the bandwagon of ride-hailing apps as they formally launched on 14 February 2025 at the Concert Hall, SM Mall of Asia. The Grand launch was marked with a rich display of Filipino culture that is now serving the public.

The Pure Ride app is now available for download from the Google Play Store and Apple Store for free. Pure Ride is now ready to serve you! Once you have downloaded the app, passengers can easily book a 4-wheel ride as of the moment, but Pure Ride promises more than just sedans and SUVs.

Pure Ride will also be providing 2-wheel ride for transportation and delivery, fast meals, shopping, and soon, car rentals. To support global sustainability, Pure Ride would like to embark on incorporating electric vehicles and provide the financing facility and vehicle distribution through their parent company, Pure Group of Companies, which is supported by a motor vehicle dealership franchise.

“Our company can assist drivers in acquiring their own vehicles. Additionally, we offer more than just rides by providing incentives to both riders and drivers. To kick things off, we are implementing a 0 percent service fee until 30 May 2025, after which a 10 percent service fee will apply.” Jo Soliman, Pure Ride president and CEO, said.

Meanwhile, Pure Ride COO Edison Go Tan highlighted the security features of their homegrown app, emphasizing, “We ensure that both riders and passengers are tracked for their safety and protection. In addition to enhancing the ride experience, we plan to introduce ambulance services in the future, enabling precise location tracking.” Tan demonstrated the app’s network efficiency to the media during the press conference.

Pure Ride raffled some of the trendiest gadgets like iPhone SE from Power Mac Center, Karavision desk fans and karaoke sets. Motoring gears like SEC helmets and raincoats, 3 Kymco motorcycles, and 1 lucky winner of a brand new Jetour Ice Cream for the grand prize.

Pure Ride is part of the Pure Group of Companies and has its own building in Makati City featuring a ground floor showroom of vehicles. Pure Ride promises its riding public and drivers a wholesome experience — benefits that await them in the future. Pure Ride has a technology-rich experience that also has operations in real estate that are committed to delivering sustainability and high-end solutions to Filipinos.

Pure Ride is actively onboarding driver partners and aims to have at least 1,000 fully trained drivers and 10,000 riders prepared for deliveries by the end of the year.