How do I love thee? (Let Us Count the Pinoy’s Ways)

In this photo illustration, chocolates packaged for Valentine’s Day. Cocoa prices have surged over the past several years, recently reaching near record levels and driving up the cost of chocolate.
PHOTOGRAPHS BY ANALY LABOR, AGENCE FRANCE-PRESSE AND LIZA MARCOS FBPAGE
Valentine’s Day in the Philippines is not just another date on the calendar — it’s a full-blown spectacle of romance, grand gestures and creative expressions of love. From young lovers to long-time partners, and even families and friends, Pinoys go all out in celebrating the Day of Hearts. But how exactly do Filipinos prepare for and celebrate 14 February? Let us count the ways!
• The chocolate chase
If love has a taste, it’s sweet — just like the chocolates that fly off store shelves. From imported brands to locally made treats, Pinoys grab heart-shaped boxes and special edition sweets for their significant others.

Flower shop owners buy wholesale flowers on the eve of Valentines’ Day in Manila. Filipinos traditionally mark 14 February with romantic expressions with flowers and other gifts.
• The grand bouquet hunt
Days before Valentine’s, flower shops get flooded with orders. The most in-demand? Red roses, of course! Whether it’s a single long-stemmed rose for budget-conscious lovers or a massive bouquet that screams walang limit sa pagmamahal, flowers are an essential part of the celebration.

Customer looks to buy gift for Valentine” Day two days before celebration, at Commonwealth market in Quezon City on.
• The teddy bear takeover
For many Filipino couples, a Valentine’s gift isn’t complete without an adorable stuffed toy. Big-eyed bears with I Love You pillows are a staple, often carried proudly in malls or posted online for that extra kilig factor.



