Daily Tribune
In this photo illustration, chocolates packaged for Valentine’s Day. Cocoa prices have surged over the past several years, recently reaching near record levels and driving up the cost of chocolate.
PHOTOGRAPHS BY ANALY LABOR, AGENCE FRANCE-PRESSE AND LIZA MARCOS FBPAGE
Flower shop owners buy wholesale flowers on the eve of Valentines’ Day in Manila. Filipinos traditionally mark 14 February with romantic expressions with flowers and other gifts.
Customer looks to buy gift for Valentine” Day two days before celebration, at Commonwealth market in Quezon City on.
First couple’s Valentine’s Day dinner date.
Harana is a Tagalog word meaning ‘serenade.’ It is one of the many romantic gestures a Filipino man can do for a woman.
A bride places a wedding band on the finger of her groom during a free mass wedding in Manila. Some 900 Couples exchanged vows.
Valentine’s Day in the Philippines is not just another date on the calendar — it’s a full-blown spectacle of romance, grand gestures and creative expressions of love. From young lovers to long-time partners, and even families and friends, Pinoys go all out in celebrating the Day of Hearts. But how exactly do Filipinos prepare for and celebrate 14 February? Let us count the ways!
If love has a taste, it’s sweet — just like the chocolates that fly off store shelves. From imported brands to locally made treats, Pinoys grab heart-shaped boxes and special edition sweets for their significant others.
Days before Valentine’s, flower shops get flooded with orders. The most in-demand? Red roses, of course! Whether it’s a single long-stemmed rose for budget-conscious lovers or a massive bouquet that screams walang limit sa pagmamahal, flowers are an essential part of the celebration.
For many Filipino couples, a Valentine’s gift isn’t complete without an adorable stuffed toy. Big-eyed bears with I Love You pillows are a staple, often carried proudly in malls or posted online for that extra kilig factor.
Dining out is a Valentine’s tradition, with couples scrambling for reservations in fancy restaurants or lining up for fast-food chain promos. Some even go all-out with romantic dinner cruises or rooftop dates overlooking the city lights.
Despite modern times, the classic harana or love song dedication lives on. Whether it’s a guy strumming a guitar outside his crush’s window or a well-rehearsed karaoke performance, music remains a powerful love language for Filipinos.
14 February is prime time for popping the question. Social media is flooded with heartwarming (or cringeworthy) marriage proposals, from intimate family gatherings to flash mobs in public places.
Whether it’s with grand gestures or simple, heartfelt actions, Pinoys celebrate Valentine’s with passion and creativity. Because in the Philippines, love isn’t just an emotion — it’s an event!
