Luxury demand drives Ayala Land Premier sales

Luxury real estate demand remains strong, with affluent buyers continuing to invest in premium properties despite broader shifts in the market.

Ayala Land Premier (ALP) reported on Friday that it raked in P4.7 billion in sales in the first week of February, reflecting sustained interest in high-end developments.

“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brands. Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” ALP president Mike Jugo said.

A one-day Chinese New Year open house, which showcased the newly launched Enara in Nuvali and other projects, generated P2 billion in sales, while the launch of Virendo in Davao contributed P2.7 billion.

Enara in Nuvali

Enara, ALP’s latest horizontal development in Nuvali, spans 53.1 hectares, nearly half of which is open space.

Located at elevations of 290 to 337 meters above sea level, it offers views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay. Its strong market reception underscores the growing demand for low-density, high-quality estates in southern Metro Manila’s growth corridor.

Vivendo in Davao

Vivendo, ALP’s first horizontal residential project in Mindanao, is a 37.4-hectare enclave in Davao’s Toril district, offering 150 residential lots ranging from 450 to 1,800 square meters.

With a density of only five lots per hectare, the development ensures privacy and open space, while its elevation of 75 to 315 meters provides panoramic views of the Apo-Talomo mountain range and the Davao Gulf. Turnover is set for the second quarter of 2029.