Ayala Land Premier records whopping P4.7-B sales in just one week

Ayala Land Premier (ALP) recorded P4.7 billion in sales during the first week of February 2025, reflecting the ongoing resilient demand for luxury residential properties.

The developer’s Chinese New Year open house, featuring the newly launched Enara in Nuvali and other projects, generated P2 billion in sales. Meanwhile, the much-anticipated launch of Virendo in Davao contributed P2.7 billion.

High-end developments draw interest

Enara, ALP’s newest project in Nuvali, highlights the growing preference for space and exclusivity. Situated at an elevation of 290 to 337 meters above sea level, it is ALP’s highest horizontal development, offering views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay. Spanning 53.1 hectares, nearly half of which is open space, Enara combines a well-planned layout with rolling terrain and premium amenities.

Virendo, ALP’s first horizontal residential development in Mindanao, mirrors this level of exclusivity in Davao. Located in Toril, 16 kilometers from the city center, the 37.4-hectare enclave consists of only 150 residential lots, ensuring low density and ample open space. With lot sizes ranging from 450 to 1,800 sqm, Virendo offers privacy and panoramic views of the Apo-Talomo mountain range and Davao Gulf. Turnover is scheduled for the second quarter of 2029.

Market trends in luxury real estate

Ayala Land Premier President Mike Jugo noted that the success of Enara and Virendo reflects a strong and growing preference for horizontal developments.

“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand. Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” Jugo said.

He added that buyers are prioritizing space, privacy, and a deeper connection with nature, reinforcing the demand for well-planned, high-quality residential estates.

The strong sales of Enara and Virendo underscore the resilience of the high-end property market, where buyers continue to seek long-term value in exclusive, well-developed communities. As market preferences shift, premium residential developments remain a priority investment, particularly in key growth locations across the country.