Suzuki Philippines Inc. celebrates 50 strong years in the motoring industry
Suzuki’s commitment to providing the best after-sales Service that purchasing a motorcycle, automobile or an outboard motor is a significant investment and the responsibility goes beyond the point of sale.
Suzuki motorbikes with the XL7 and Jimny.
Photographs by Eli Darunday Villagonzalo for the Daily Tribune
Suzuki Philippines Inc. recently celebrated its 50th anniversary, which started with a One Suzuki Kick-Off ride from the Suzuki Plant in Laguna at around 9 am on 28 January 2025 shortly after breakfast at the Hacienda Ballroom, The Mills Country Club.
Suzuki Philippines Inc. President Koichiro Hirao welcomed 62 top-tier media personalities from 57 networks and publications, the majority of whom were members of the motoring media, including print, online and social media influencers.
Our rides included the Raider R150 Fi, Smash Fi, Burgman Street Standard and EX variants, the GIXXER Series (both the 250cc and 155cc models), and the V-STROM 250 SX, while the automotive media took the Jimny 5-Door and XL7 Hybrid.
The motorcycle riders were composed of both men and women, and the 14 Suzuki vehicles (carrying 2 to 3 passengers each) departed together for Punta Fuego. Those who weren’t able to drive rode in two coaster vans.
SUZUKI Jimny variants are ready for all out test drive by media attendees.
We made a pit stop at a Clean Fuel gas station in Tagaytay for a bathroom break and photo ops before taking off again.
Suzuki Philippines President, Mr. Koichiro Hirao, emphasized the significance of this event, “Suzuki has been part of the lives of millions of Filipinos for five decades. From motorcycles to automobiles to marine products, our vehicles have become life companions — on and beyond the road. Today, we invite you to experience the full breadth of the Suzuki story and continue to build a brighter future together.”
Arriving in Punta Fuego past 1 p.m., everybody had lunch at the Palmera Function room in Pico de Loro. Room assignments were given and the fun started at around 230 p.m. where we regrouped and heading out to the dock of Punta Fuego Tacht Club. Waiting for us where 9 speedboats powered with dual engine Suzuki marine outboard jet engines and toured around the bay for almost 3 hours and waited for the sunset. It was an awesome experience!
Automobile Division Director and General Manager Mr. Norihide Takei underscored the company’s continued growth, sharing, “Suzuki Automobile achieved a more than 10 percent growth in 2024, surpassing the industry average. This reflects the trust and love Filipinos have for Suzuki vehicles, from the iconic Jimny 3-Door to our latest innovations, the Jimny 5-Door and XL7 Hybrid. Looking ahead, we are excited to introduce more remarkable products that will continue making a difference in people’s lives.”
