NutriAsia, one of the Philippines’ leading manufacturers of food products, recorded an impressive sixfold quarter-over-quarter (QoQ) growth on TikTok Shop during the third quarter of 2024. This marks the brand’s best performance since joining the platform in January 2023.

In a statement, NutriAsia attributed its success to leveraging TikTok Shop’s tools and features, demonstrating how local businesses can thrive in the e-commerce space. As part of TikTok Shop's Buy Local, Shop Local campaign, the brand combined innovative content strategies and data-driven insights to engage online audiences and unlock new growth opportunities.

NutriAsia's strategy

At the core of NutriAsia's success is its focus on strategic product offerings and competitive pricing.

The introduction of multi-pack bundles and competitive pricing boosted NutriAsia’s Average Order Value (AOV), leading to a 350 percent QoQ growth in Self-Live Gross Merchandise Value (GMV) and an extraordinary 3525 percent increase in affiliate GMV.

“We’re thrilled with the growth we’ve achieved on TikTok Shop. By creatively engaging customers and offering the right products, we’ve made NutriAsia a part of more Filipino households. Self-Live sessions have transformed how we connect with our audiences, fostering trust, authentic interactions, and meaningful sales growth,” said Christian Domingo, Digital Business Development Head of NutriAsia.

NutriAsia has embraced TikTok Shop’s Self-Live sessions to transform customer engagement. These live-streamed events enable NutriAsia to showcase its products in real-time, fostering stronger trust and engagement. In Q3 2024 alone, Self-Live sessions drove a 350 percent QoQ increase in GMV.

In addition, the brand’s collaborations with TikTok Shop affiliate creators significantly amplified its reach and impact. Affiliate GMV experienced 3525 percent QoQ growth, while live content created by affiliates increased nearly 195 times compared to the previous quarter.

“NutriAsia’s journey on TikTok Shop exemplifies how local brands can achieve exceptional growth by leveraging the platform’s innovative features. Their focus on strategic assortment, engaging live content, and effective campaign execution serves as a powerful model for other local businesses looking to thrive in the social commerce space,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines.