Gifts of Gucci

It was a night of gift giving from the retail fashion institution. Gift of sight, to see new things in the store from the exciting latest collection and revisit the updated classics. Gift of gab, to have good conversations that goes beyond small talk and to have meaningful exchanges. Gift of luxury, being presented with the best products in the world to exclusive dining with a curated menu at Mireo in Raffles to celebrate luxury at its finest.

Two important things this holiday from one of the most coveted designer luxe brands in the world. First, a sneak peek unto the Gucci Cruise 2025. It is a new story, reflective of both the deep and meaningful connections. The collection is unexpected juxtapositions, unanticipated rendezvous and an exploration of dichotomies (rigor and extravagance, strength in delicacy, Englishness with an Italian accent, codes of dressing — of propriety and properness). A sense of tension between different ideas and ideals, different identities — a sense of celebration of the individual.

Second and more importantly, the legendary brand unveiled its latest offering for the holiday season — Gucci Gift campaign.

Envisioned by creative director Sabato De Sarno, the story is centered around the idea that joyful moments are shared with those we call family, whether by blood or the people we choose, become meaningful memories that resonate long after the celebrations end. Genuine connection becomes a focal point as gifting is reimagined as an exchange of heartfelt gestures between givers and receivers, forging a sentimental bond that goes beyond the material.

The Gucci Gift campaign embodies the spirit of the season and conveys that the greatest gift of all is the connections we share with others that will last forever.