It’s an understatement to say that Filipinos adore Korean culture. From music, food, literature to fashion — you name it — Filipinos love it.

So when TopTen10 opened its first store at the third floor of SM Mall of Asia’s South Wing, shoppers couldn’t wait to get their hands on pieces that will elevate their style to that of hallyu stars.

TopTen10 was founded in 2012 by Shinsung Tongsang Co., South Korea’s leading manufacturer. The brand merges trendy designs with enduring essentials, guided by the philosophies of wearability, versatility and quality.

With its emphasis on simple, clean lines and a versatile color palette, TopTen10’s pieces are designed to be easy to mix and match. Straight from the streets of Seoul, South Korea, the TopTen10 line includes a range of basics, activewear, workwear and even children’s apparel.

“As a brand, TopTen10’s good wear style of fashion matches with the Filipino style of comfortable but fashionable clothing. More importantly, we envision TopTen10 to be a bridge between Korean and Filipino culture — two cultures that arguably have a lot in common,” Hans Clifford Yao, the chief executive officer of Agile Retail Adventures Inc.