TopTen10 says, ‘Annyeong, Manila!’

It’s an understatement to say that Filipinos adore Korean culture. From music, food, literature to fashion — you name it — Filipinos love it.

So when TopTen10 opened its first store at the third floor of SM Mall of Asia’s South Wing, shoppers couldn’t wait to get their hands on pieces that will elevate their style to that of hallyu stars.

TopTen10 was founded in 2012 by Shinsung Tongsang Co., South Korea’s leading manufacturer. The brand merges trendy designs with enduring essentials, guided by the philosophies of wearability, versatility and quality.

With its emphasis on simple, clean lines and a versatile color palette, TopTen10’s pieces are designed to be easy to mix and match. Straight from the streets of Seoul, South Korea, the TopTen10 line includes a range of basics, activewear, workwear and even children’s apparel.

“As a brand, TopTen10’s good wear style of fashion matches with the Filipino style of comfortable but fashionable clothing. More importantly, we envision TopTen10 to be a bridge between Korean and Filipino culture — two cultures that arguably have a lot in common,” Hans Clifford Yao, the chief executive officer of Agile Retail Adventures Inc.

Upon entering the store, one can observe that TopTen10 focuses on aesthetics, with minimalist designs and muted colors. In addition to clothes, one can also shop for bags and hats.

“The store is a testament to our group’s commitment to becoming stewards of the TopTen10 brand in the Philippines. We envision not only having numerous stores in the country but also sharing the values of TopTen10 Korea to our local market,” Yao added.

Win a trip to Korea

As part of the opening celebrations, TopTen10 is offering an opportunity for shoppers to win a trip to South Korea. With a minimum single-receipt purchase of P3,500 at the SM Mall of Asia and Gateway Mall branches, shoppers get a raffle ticket. Participants must fill it out with complete details and drop the filled-out ticket in the designated drop box in stores.

Promo is until 15 December. Winners will be announced on 25 December.

Aside from the trip promo, shoppers can elevate their TopTen10 look with a curated, custom carabiner keychain. With a minimum single-receipt purchase of P2,500 at the SM Mall of Asia branch in Pasay City, shoppers can choose two extra charms to complement their free TopTen10 charm.

Following the SM Mall of Asia opening, TopTen10 is set to open another store at Upper Ground B, Gateway Mall 2 in Cubao, Quezon City on 6 December.