DEWALT unveils innovative outdoor power tools at exclusive launch in Manila

Manila, Philippines – On 23 October 2024, DEWALT, the global leader in power tools, unveiled its latest line of outdoor power tools at a grand launch event held at the Grand Ballroom, City of Dreams in Manila. This launch not only marks a major milestone in DEWALT's legacy of 100 years of excellence but also highlights the company's commitment to environmental sustainability and innovation.

The event brought together a wide range of professionals, influencers, retail partners, dealers, and members of the United Architects of the Philippines to witness firsthand the next generation of outdoor power tools. With a strong focus on reducing environmental impact, DEWALT's new tools feature energy-efficient motors, ergonomic designs, and robust materials.

In his keynote address, Kevin Lowe, Vice President for Southeast Asia at DEWALT, emphasized the significance of this launch in the context of DEWALT’s century-long commitment to both performance and sustainability. “With our advanced cordless technology, we empower our customers to reduce their carbon footprints without compromising on performance," Lowe said.

Joanne Mercado, Product Manager for DEWALT Outdoor in the Philippines, showcased the innovative range of cordless outdoor tools designed to meet the diverse needs of Filipino consumers. This new product lineup includes powerful pressure washers, lawn mowers, and trimmers engineered for efficiency and ease of use. Mercado emphasized the versatility of the tools, which are available in both 20V and 60V options.

“DEWALT is committed to providing sustainable solutions that enhance the user experience,” Mercado stated. “Our cordless outdoor tools eliminate harmful gas emissions and prioritize user well being and comfort, all while maintaining the high standards of quality and performance our customers expect.”

The new line integrates DEWALT’s cutting-edge battery technology, such as the DEWALT XR® and the Flexvolt® battery, which automatically adjusts voltage to suit different tools, enhancing convenience and performance. Mercado also highlighted the DEWALT Powerstack™ battery, which uses breakthrough pouch cell technology to offer longer-lasting power and a reduced environmental footprint due to its lower heat and resistance.

The company’s confidence in its products is reflected in the robust 3-year warranty protection, available through DEWALT’s SERBILIS program, which ensures convenient tool repair services in partnership with DHL.

As part of the launch, the event featured a thought-provoking panel discussion on Environmental Preservation, Beautification, and Sustainability. The panel included prominent figures like eco architect James Hao, known for his sustainable projects, and architect Richard Manlulu Garcia, a leader in green architecture. The discussion highlighted the growing need for companies and homeowners to adopt sustainable tools and materials that support eco-friendly architectural practices.

James Hao is a recognized Eco Architect known for his sustainable designs and innovative projects featured in various media outlets. He holds a Master’s degree in City Design & Social Science from the London School of Economics.

Richard Manlulu Garcia is a co-founder of GARCIA LEE ARCHITECTURE AND DESIGN (GALA Architecture), specializing in mixed-use developments. As a Green Architect, he has contributed to multiple LEED-certified projects and has held several leadership positions in the United Architects of the Philippines.

Jao underscored the importance of harmony between function, design, and the environment. He noted that there is a growing demand from companies and homeowners to address the need to protect people and planet through the use of sustainable materials and tools that support green architecture.

On the topic of profitability versus sustainability, Garcia emphasized that sustainable architecture adds value to real estate and that long-term financial gains are partly the result of cost-effective measures ingrained in green design. Energy-efficient buildings have lower operational costs, reduce utility bills, and increase savings for property managers, occupants, and owners.

Lowe highlighted DEWALT’s commitment to listening to users. With its end user obsession, DEWALT continues to transform the industry by proactively looking ahead to meet the needs of the trades for sustainable and cutting-edge power tools that offer greater efficiency and productivity, and contribute to a greener future.

Mercado addressed concerns on affordability. Her advice was to start small when investing in outdoor power tools and to consider the long-term value and extended lifespan of the tools.

As part of the Outdoor Power Revolution, DEWALT invites customers and industry partners to join its commitment to a greener future. This launch serves as a testament to DEWALT's ongoing efforts to empower individuals with cutting-edge tools while prioritizing environmental sustainability.

For more information about DEWALT’s Outdoor Power Revolution and its innovative product lineup, please visit https://www.dewalt.com/products/outdoor.