KFC Philippines, the local arm of the world-renowned US KFC brand, unveiled plans for aggressive expansion via franchising during the opening of its 400th branch at Highway 2000 in Taytay, Rizal, on Friday.

Charmaine Bautista Pamintuan, KFC Philippines’ Chief Marketing Officer, announced the company's assertive push for its sub-franchising program, noting that the chain currently manages nearly 60 franchised stores.

“The difference with the sub-franchising of KFC is that we operate the stores for franchisees. We are opening up sub-franchising to other individuals in various parts of the country, which will also hasten the expansion of KFC branches in the country,” Pamintuan said.

She added that KFC Philippines not only manages franchised outlets but also oversees their construction and design to ensure consistency with the brand’s existing branches. Franchise investments range from P19 million to P40 million, depending on size and location.

Pamintuan emphasized KFC’s commitment to inclusivity and local economic growth, stating: “The thrust of the KFC is to expand our footprint in the country, as local government units are clamoring for KFC branches in their towns or municipalities. Every time we open new stores, it not only opens the economy of the town or city but also opens up opportunities for the labor force. We have stores that employ senior citizens with the thrust of inclusivity. Our stores do not discriminate in terms of age, gender, or race."

Sustainability focus

Pamintuan highlighted KFC Philippines’ dedication to sustainability, noting that its newest Taytay branch is solar-powered.

“More than 60 stores are solar-powered. We make sure that most of our stores have solar power. Aside from that, our packaging materials are also spouse recycling and sustainability,” Pamintuan said.

The company also ensures high-quality chicken, as it oversees the production of its poultry to maintain their “world famous fried chicken” standards.