General Santos City — Sarangani Province is celebrating its 22nd Munato Festival and its 32nd founding anniversary with the “Munato na Makulay, Turismo ay Buhay” as the the festival highlights the province’s rich cultural heritage and its potential as a tourist destination.

The province, known for its stunning beaches, marine life and historical sites, is home to the three major ethnolinguistic groups — the Blaan, the Maguindanao and the Tausug. The annual Munato Festival showcases the unique traditions, arts and crafts of these groups.

One of the province’s most significant historical sites is the Ayub Cave in Maitum, where ancient burial jars dating back to 5 BC and 225 A.D. have been discovered. These artifacts provide valuable insights into the early inhabitants of the Philippines.

Sarangani Governor Rogelio Ruel Pacquiao expressed optimism about the province’s future, citing its business-friendly environment, skilled workforce and proximity to General Santos City.

He also stressed the importance of tourism in driving economic growth and preserving cultural heritage.

“This year, we proudly celebrate Sarangani’s 32nd Founding Anniversary and the 22nd Munato Festival with the theme ‘Munato na Makulay, Turismo ay Buhay,’” Pacquiao said in a statement. “This celebration reflects the vibrant colors of our culture — our traditions, artistry and resilience — that continue to define us as Sarangans.”

The Munato Festival features a variety of activities, including cultural performances, sports competitions and a trade fair. Several local and national artists, such as Michael Pangilinan, The Juans, Wilbert Ross, Tom Doromal, DayBreak and Dukes, are also scheduled to perform.