Fashion Matters (1)
Each creation is a design narrative reflecting their aesthetics and, at the same time, a strong point of view on Filipino wear.

Each creation is a design narrative reflecting their aesthetics and, at the same time, a strong point of view on Filipino wear.


Maison Metisse by Adrienne Charuel
Photo by Yummie Dingding

Kaayo by Marga Nograles
Photo by Yummie Dingding

The Muse Project by Louis Claparols and Cary Santiago
Photo by Yummie Dingding

Ninofranco by Wilson Limon
Photo by Yummie Dingding

Alegre by Techie Hagedorn
Photo by Yummie Dingding

FILIP+INNA by Len Cabili
Photo by Yummie Dingding

JUN Escario
Photo by Yummie Dingding

Jojie Lloren
Photo by Yummie Dingding
It was a unique, immersive and visionary evening celebrating art and design honoring history, culture and heritage with style. Last 14 November, DAILY TRIBUNE together with Salcedo Auctions presented a special curation of some of Philippine fashions — best of the best.
More than two dozen designers and brands altogether showcased their distinct, authentic and unique fashion. Each presented a masterpiece that was either locally designed, used Philippine textile whether handwoven or machine, or showcased traditional or nontraditional craft in detail and design — basically contemporary Filipino.
Each creation is a design narrative reflecting their aesthetics and, at the same time, a strong point of view on Filipino wear. Our roster and esteemed lineup of designers covered North to South of the archipelago — we had five from the Visayas and three from Mindanao. Each weave and stitch has a story that takes part in this visionary and collective tapestry that creates a statement as one.
The masterlist included Alegre by Techie Hagedorn, Edwin Ao, Ivar Aseron, Bagasao by Joseph Bagasao, Bagoyan by Jasmine Baac, Bitagcol by Jo Ann Bitagcol, JC Buendia, Rhett Eala, Protacio Empaces Jr., Jun Escario, Jor-el Espina, Arnel Papa, Ninofranco by Wilson Limon, Filip+Inna by Len Cabili, Goodluck Humans by Apple Massebieau, OJ Hofer, Kaayo by Marga Nograles, Jojie Lloren, Rajo Laurel, Dennis Lustico, Maison Metisse by Adriane Charuel, Kelvin Morales, Muse Project by Louis Claparols, Aranaz by Amina Aranaz Alunan, Randy Ortiz, Zarah Juan, Cary Santiago and Lulu Tan Gan.
A total mix of 24 professional models, supermodels, beauty queens and personalities, all from Mercator agency, came together to showcase the masterpieces as live mannequins.
Each model was surrounded with breathtaking and outstanding works by National Artists, Philippine masters and renowned artists in the visual arts as their backdrop. The iconic list includes Arturo Luz, Romeo Tabuena, Onib Olmedo, José Joya, Ang Kiukok, Lao Lianben, Rodel Tapaya, Fernando Zóbel, Mauro Malang Santos, Romulo Olazo, Justin Nuyda, etc.
The art of fashion is alive as design continues to flourish in endless creations.
From our ancestors until today, our culture and traditions have transcended time and been recreated, reinterpreted and revolutionized in the world of fashion. The global direction is creating awareness and consciousness in pieces that matter — because fashion matters.
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