BPI celebrates media partnership at 2024 'friendsgiving'

Ahead of Christmas, the Bank of the Philippines (BPI) took the early opportunity to thank its media partners at a lively, game-filled "Friendsgiving" event in Makati City, highlighting the important role media professionals play as heroes in their service to the community.

Last Friday, 15 November 2024, media organizations gathered at Studio 300 in Makati City for a fun-filled game night with the theme “Marvel vs. DC”—encouraging attendees to come dressed in their best costumes.

Cathy Santamaria, BPI's chief customer and marketing officer, expressed gratitude to the media for helping bridge the bank’s services to Filipinos by sharing stories that deliver messages of digitalization, sustainability, innovation, customer obsession, financial inclusion, and community building.

"You play a vital role in shaping how BPI connects to people and how BPI connects to the world. You help us express how BPI can build a better Philippines, one company, one community at a time," she said, stressing that every person in the media is a hero, carrying the stories that matter most.

"Anything you write or talk about becomes very important, not just to us, but to the Filipino people and to the world. For that, a very, very big thank you," Santamaria concluded, raising a toast to continued collaboration in the year ahead.

In addition to the exciting games, a variety of raffle prizes were given away, ranging from kitchenware to grand prizes like one million Vybe points and coveted Apple products.

The heroes of the night, recognized for their creative costumes, were DC's Poison Ivy and Marvel's Deadpool, who stole the show with their outfits, which they clearly put much effort into.