A celebration of Filipino craftsmanship
The National Arts and Crafts Fair 2024 was a celebration of Filipino pride, showcasing the talent, creativity and resilience of the country’s artisans.
Gawad sa Manlilikha ng Bayan Awardees Bundos Fara and Barbara Ofong; DTI-Bureau of Market Development, Promotions and OTOP director Marievic Bonoan; DTI Secretary Ma. Cristina Aldeguer-Roque, DoT Secretary Ma. Esperanza Christina Garcia Frasco; Gawad sa Manlilikha ng Bayan awardee Samporonia Madanlo; DTI Regional Operations Group Undersecretary Blesila A. Lantayona; Gawad sa Manlilikha ng Bayan awardees Marife Ravidas Ganahon and Abina Tawide Cogui.
Photographs Courtesy of DTI
The National Arts and Crafts Fair 2024 was held at the SM Megamall Megatrade Hall from 23 to 27 October. Following the successful 2023 edition, the Department of Trade and Industry (DTI) once again presented the event to support local artisans and Filipino craftsmanship. This five-day showcase highlighted the Philippines’ diverse and rich cultural heritage.
Launched in 2016 under Senator Loren Legarda’s visionary leadership, the NACF was conceived as a celebration dedicated to safeguarding the richness of Filipino cultural heritage while promoting the economic sustainability of indigenous arts and crafts.
As Senator Legarda eloquently expressed, “When I first conceptualized this project in 2016, I envisioned it as a way to uplift our local micro, small and medium enterprises (MSMEs) while celebrating the vibrant beauty of Filipino culture. Seeing it come to life each year, growing in reach and impact, reminded me of the power of collaboration and the importance of preserving our unique heritage. This fair was more than just an event; it was a community dedicated to empowering our artisans and keeping our traditions alive. I’m grateful for everyone who continued to share in this vision.”
The National Arts and Crafts Fair highlight the intersection of cultural heritage and craftsmanship, particularly focusing on traditional artisans from marginalized and Indigenous communities.
Photographs Courtesy of DTI
The five-day event highlighted the finest traditional and contemporary crafts from across the Philippines, offering a platform for micro, small, and medium enterprises (MSMEs) to promote local culture. Visitors could explore and purchase unique handmade products, from indigenous textiles to intricately crafted home decor, all proudly made by Filipino artisans.
The theme focused on preserving and evolving traditional arts and crafts. Mallgoers encountered a wide array of handmade goods, from intricate textiles and traditional baskets to contemporary art pieces and eco-friendly products. Live weaving demonstrations, workshops and cultural performances allowed guests to experience the artistry and craftsmanship from different regions.




