The campaign highlights vibrant colors and effortless cool, showcasing the K-pop group both as a whole and individually.
Calvin Klein introduces the final chapter of its Fall 2024 campaign, starring the five members of the global musical phenomenon NewJeans.
PHOTOGRAPHS COURTESY OF UNIQLO
NewJeans
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Calvin Klein introduces the final chapter of its Fall 2024 campaign, starring the five members of the global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, features Minji, Hanni, Danielle, Haerin and Hyein in the brand’s new denim and Fall essentials.
The campaign highlights vibrant colors and effortless cool, showcasing the K-pop group both as a whole and individually. Their confidence shines in the video as they move playfully to “It Girl” by Kah-Lo, Karma Fields & Associanu. Throughout, their charisma and unique personalities are captured in Calvin Klein’s bold, simple jeans, tees and outerwear.
“We are so excited to be starring in a Calvin Klein campaign,” stated NewJeans. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”
The campaign styling focuses on Calvin Klein’s Fall 2024 denim, featuring barrel, wide and straight-leg fits with a ‘90s vibe. The jeans are paired with iconic monogram tees in cropped and boxy fits, layered with new outerwear for a modern touch. Puffer jackets, bombers, denim truckers and blazers complete the contemporary, fun and bold look.
Calvin Klein is exclusively distributed in the Philippines by Stores Specialists Inc., with locations at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma and more. You can also shop online at Trunc.ph, Rustans.com, Zalora, Shopee and Lazada. For more details, visit ssilife.com.ph or follow @ssilifeph on Instagram.
