
The SM Prime Group has been recognized as the National Awardee for its SM Life program, winning the People Program of the Year 2024 (Employee Experience and Engagement category) at the People Management Association of the Philippines (PMAP) National Conference in Iloilo.
This highlights SM Prime’s efforts to enhance employee development and create an inclusive workplace that promotes growth and empowerment.
The award followed a rigorous three-month review, which looked into how the program was developed over the last five years, how it adapted before and after the pandemic, and how it meets the company’s business and organizational needs. As part of the evaluation, assessors conducted onsite visits and interviews with randomly chosen employees from various levels and business units across SM Prime.
There were over 70 entries submitted for the three award categories: People Program of the Year, People Manager of the Year, and Employer of the Year. SM Life emerged as one of 10 finalists and was recognized for its innovative people management approach.
This is SM's first time to join the PMAP Awards and the first-ever win for SM.
SM Life is the flagship program for integrated talent management within SM Prime Group. Launched in 2018 under the leadership of Hans Sy, SM Prime Holdings, Inc. Executive Committee Chairman, SM Life focuses on improving the overall employee experience, marking significant sustainable improvements in employee retention, especially among high-potential talent, and a consistent downward trend in turnover rates over the past five years.
A hallmark of the SM Life program is its focus on overall employee experience, with coaching and mentoring among its key leadership responsibilities ensuring its employees receive ongoing guidance and support, driving personal and professional growth.
SM Supermalls Senior Vice President of Human Resources and Program Lead for SM Life Cheryll Agsaoay said, "Anchoring on the powerful interplay of purpose, performance, and passion, these are the cornerstones of SM Life and the foundation of our people programs. We are committed to continuously evolving the employee experience at SM Prime Group. We celebrate our wins and work harder on what we need to be better at."