PBBM Project
The PBBM Project, which aims to bring back the glory of Pasig River, is yet another prominent enterprise of the DHSUD toward urban renewal and development.
President Marcos Jr.’s nudge to “transform Pasig River back into historically pristine condition conducive to transport, recreation and tourism,” the PBBM Project was launched in January this jyear.
Once completed, the project will allow pedestrians and bikers to travel through the entire 25-kilometer stretch of pathway, while enjoying the parks, tiendas, green landscape and wellness facilities that line up along the banks of the waterway.
The project currently features a showcase area, spanning almost 500 meters, which serves as a public park with a pedestrian-friendly walkway on a concrete platform and is equipped with water fountains accented by lighting and sitting areas for urbanites.
Likewise, the PBBM project now features commercial spaces that stretch to the Intramuros area which, according to Secretary Acuzar, would further boost tourism for the nation’s capital.
Aside from furthering its campaigns toward a greener and safer housing and urban development sector, the Department and its KSAs also took advantage of the celebration to appreciate their own personnel – the integral driving forces behind the big-scale milestones in the country’s HSUD sector.
The activities allowed them to showcase their wide range of talents and skills through the various recreational and talent programs that were organized. Such activities included the DHSUD and HSAC sports festival, battle of the bands, chorale competition and the much-anticipated search for the 2024 Shelter Advocates.
Meanwhile, the NSM w 2024 would end on a high note with the airing of “Kapihan sa DHSUD: Housing Matters” virtual talk show where DHSUD executives, along with the KSAs, as well as in-house experts will their knowledge and expertise on the ins and outs of the 4PH Program, the PLANADO Program and the PBBM project. All these activities were made possible by the stewardship of the NSM 2024 technical working group headed by Undersecretary Randy Escolango.
During the opening program, Undersecretary Avelino Tolentino III expressed the need to further strengthen collaboration between the DHSUD and its stakeholders, saying: “Big words and an even bigger task, I must say, and many challenges remain along our way...That is why, we call on everyone in the sector to start turning these challenges into opportunities, and align all our efforts toward this shared goal of providing matitibay na tahanan, matatag na komunidad para sa Bagong Pilipinas.”
Aptly, the National Shelter Month coincides with Urban October, a monthlong international initiative aimed at raising awareness and engaging the global community in discussions about the challenges and opportunities presented by rapid urbanization and ballooning housing need.