Jimmy Choo announces Chinese actor, singer and motorcycle racer Wang Yibo, as its latest global brand ambassador.

“With his multidisciplinary talent and confident sense of style, Wang Yibo embodies the essence of the Jimmy Choo man. We are thrilled to welcome him as our global brand ambassador,” Sandra Choi, Jimmy Choo creative director, said.

“I am honored to join the Jimmy Choo family as Global Brand Ambassador. I have always admired the creativity and craftsmanship of the collections, which allow me to express my personality and style,” Wang Yibo said.

Photographed in Shanghai by Hekaituoyi, and styled by YIN, the campaign exudes a distinctly Jimmy Choo attitude. Wearing the Autumn 2024 collection, classics are reimagined with new finishes, new volumes and a fresh attitude. Wang is seen carrying the bag of the season, the diamond tote. Paired with the brand’s iconic diamond light trainers and accessorized with collectible bag charms, Wang brings to life the brand’s playful and confident spirit.