Jaime Alfonso Antonio Eder Zobel de Ayala, a prominent heir to the Ayala business empire, has recently been appointed as the private sector representative for the National Capital Region in the Department of Trade and Industry’s Inter-Agency Investment Promotion Coordination Committee (IIPCC).

This pivotal role marks a significant chapter in Jaime Alfonso's journey as he embraces a three-year term focused on enhancing the Philippines' attractiveness to foreign investors.

As a member of the esteemed Zobel de Ayala family, Jaime Alfonso is no stranger to leadership and innovation. With the Ayala Group's legacy behind him, he is being groomed for a top leadership position within the organization, currently serving as CEO of ACMobility.

Under his guidance, the company is on a mission to transform the transportation landscape of the Philippines by becoming the nation's leading platform for electric and alternative fuel vehicles by 2030.

His appointment to the IIPCC comes at a time when the Philippines is striving to position itself as a prime investment destination. Jaime Alfonso's expertise and strategic insights will play a crucial role in shaping a comprehensive foreign investment promotion and marketing plan that aims to draw international investments to the country.

The IIPCC, in conjunction with anti-corruption measures, seeks to elevate the Philippines' standing in the global investment arena, making it more appealing to investors seeking opportunities in emerging markets.

Jaime Alfonso's journey to this prestigious role is rooted in a solid educational foundation and a series of high-impact roles within the Ayala Group. A graduate of Harvard University with a degree in Government and a Master of Business Administration from Columbia Business School, he has been at the forefront of strategic development initiatives.

Before taking the helm at ACMobility, he co-led the Strategic Development Group and played an integral part in business development and digital ventures at Ayala Corporation.

Recognized for his innovative approach, Jaime Alfonso was honored by the World Economic Forum (WEF) as a 2024 Young Global Leader, a testament to his significant contributions to economic development and social welfare. This distinction not only elevates his profile on a global stage but also aligns with his commitment to creating genuine stakeholder impact.

In his recent endeavors, Jaime Alfonso emphasizes the importance of shared value creation, hoping to follow in the footsteps of his forebears while ensuring that new initiatives resonate with the needs of the communities they serve.

His vision is clear: to lead the Philippines into a sustainable future, capitalizing on the growing demand for electric vehicles and advancing the country’s mobility ecosystem.

As he steps into this new role at the IIPCC, Jaime Alfonso Zobel de Ayala embodies the spirit of a next-generation leader—poised to make a transformative impact on the Philippines’ economic landscape while fostering sustainable development and innovation.

His journey reflects a deep commitment to not only uphold the legacy of the Ayala family but also to carve a path toward a brighter, more prosperous future for the nation.