The TPB team celebrated their win at the TTG Travel Awards, which marked the successful conclusion of the IT&CMA event held from 24-26 September 2024. At the event, the TPB, along with a delegation of 21 key players from the Philippine MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, generated PhP1.7B in initial sales leads. This demonstrated strong interest in hosting MICE events in the country. Notably, this year’s Philippine delegation was the largest TPB has led to date.
During the IT&CMA, the TPB highlighted the "MICE Philippines: We Take Your Business to Heart" program, reinforcing the country’s status as a premier MICE destination offering world-class experiences, state-of-the-art facilities, and unmatched hospitality. Nograles emphasized that the program exemplifies the Philippines’ commitment to delivering top-tier service in the MICE sector.
The Philippines has participated in IT&CMA since 1993, consistently positioning the country at the forefront of Asia-Pacific MICE and corporate suppliers. The TPB’s participation underscores its unwavering dedication to promoting the country on the global stage.