World Tourism Day, celebrated annually on 27 September, highlights the global significance of tourism in promoting cultural exchange, economic development and environmental sustainability.

For the Philippines, this day underscores the country’s rich tourism potential and the importance of attracting international visitors to boost its economy.

The Philippines, known for its beautiful beaches, vibrant festivals and historical landmarks, has long been a sought-after destination. However, in comparison to neighboring countries like Thailand, the country still faces challenges in maximizing its tourism revenues.