A billboard along C5 and EDSA Guadalupe has commuters and passersby buzzing with curiosity.

The playful message, “Swipe right to match with cuties,” has fueled speculation about a new dating app, social experiment, or even a large-scale matchmaking event. The ad is scheduled to reveal its purpose on 30 September.

The billboard features a woman’s face obscured by a question mark, drawing attention with its reference to the “swipe culture” popularized by dating apps.

However, this real-world application of the digital dating trend has left people guessing what might come next. Could it be the launch of a new matchmaking service, an interactive event, or something entirely unexpected that offers real-world connections beyond the screen?

Dating apps have reshaped how people connect, and this mysterious billboard seems to play directly into that culture. The “swipe right” action is instantly recognizable to anyone who has dabbled in app-based dating, but the billboard brings this digital trend into the real world, creating intrigue and anticipation.

As the reveal date draws closer, speculation is growing around the identity of the ‘cutie’ featured on the billboards. Some wonder if she is a popular influencer, a public figure, or someone completely unexpected.

The “cutie reveal” on 30 September is generating excitement, as the face behind the question mark remains a well-kept secret, leaving many to wonder whether this campaign is simply a teaser or the start of a larger urban love story.

With no other details provided, the mystery behind the billboards has created a sense of anticipation, and the idea that something significant could be unveiled has created “fear of missing out” among those eager to discover what lies behind the campaign.

Social media has been abuzz with posts and photos of the billboard, with users sharing their guesses about what it could signify.

While the purpose of the campaign remains unclear, one thing is certain — it continues to capture the attention of commuters and the public.