Family Week, observed annually during the last week of September, is a celebration that holds significant meaning for Filipinos, whose cultural identity is deeply rooted in family values. Initiated by Presidential Proclamation No. 60 in 1992, Family Week aims to strengthen the Filipino family as the core of the nation’s moral and social fabric. For a family-oriented society like the Philippines, this observance is a reminder of the importance of nurturing familial relationships amid the challenges of modern life.

The Filipino family, often described as close-knit, transcends the typical nuclear structure and includes extended relatives, creating a robust support system. Values like respect for elders, caring for one another, and prioritizing the collective over the individual are key components of Filipino family life. However, the pressures of contemporary society — such as economic challenges, overseas work, and the growing influence of technology — have strained these relationships, sometimes distancing family members emotionally or physically. Family Week serves as a call to action, encouraging Filipinos to prioritize quality time with their loved ones, despite the demands of work or school. It fosters awareness about the significance of open communication, empathy, and mutual support.