Beauty in the unexpected
‘Paradox’ is about unexpected combinations that challenge conventional fashion norms. It creates unique and one-of-a-kind fashion statements of unconfined beauty that’s multifaceted and dynamic.
YOYA in SM! Due to high demand and after its successful stint in Greenbelt 5, the current buzzword brand finds its place in another side of town.
Located at the second level of SM Aura in BGC, Yoya reimagines its bestsellers and offers fresh silhouettes at the expanded space. With additional fitting rooms, the brand offers more area to explore and ensure an effortless shopping experience.
PHOTOGRAPHS COURTESY OF YOYA
The collection encourages wearers to embrace the beauty of contrasts and power of personal expression.
This season, Yoya presents its Vol. 17 collection called “Parallel Paradox” — a concept that captures the essence of duality and the coexistence of contradictory elements.
In the context of Yoya’s collection, “parallel” represents the simultaneous existence of different styles and identities featuring the versatility of the pieces, which can be layered and styled in various ways. It greatly shows the balance and harmony between contradictions, such as masculine and feminine, traditional and modern, and utilitarian and elegant details.
Yoya reimagines its bestsellers and offers fresh silhouettes at the expanded space.
