The Dubai chocolate bar: A viral sensation with a Filipino twist

The Dubai chocolate bar, filled with a unique pistachio knafeh filling, has become a viral sensation on social media. This chocolate bar, originating in Dubai, is celebrated for its smooth, sweet, and crunchy texture—a combination rarely seen in a chocolate treat. Its distinct filling, made with a blend of pistachio spread and katafiti pastry (a shredded filo pastry), has fueled a social media trend that has taken over TikTok, with users sharing their renditions of this delicious dessert.

Behind the success of this chocolate bar is Filipino chef Nouel Omamalin, who played a key role in its creation. Collaborating with Fix Dessert Chocolatier, Chef Nouel brought his culinary expertise to the table, crafting flavors that resonate with both the Arabic market and a global audience. His innovative approach transformed a simple idea into a global sensation, capturing the hearts of chocolate lovers worldwide.

The viral trend surrounding the Dubai chocolate bar is a testament to its unique spin on a classic treat. With just three key ingredients—chocolate, pistachio spread, and katafiti pastry—this dessert has proven that simplicity, combined with creativity, can lead to extraordinary results. Influencers rave about the satisfying crunch and balanced sweetness, making it a must-try for anyone seeking something indulgent and unique.

As the buzz continues to grow, Chef Nouel’s role in this phenomenon underscores the impact of Filipino culinary talent on the global stage. This viral chocolate bar is more than just a sweet treat—it’s a celebration of innovation, collaboration, and the joy of discovering something new.