SMX to expand footprint

Further expanding its footprint, SMX is set to open the SMX Convention Center Cebu in South Road Properties, Cebu City, by the fourth quarter of 2026.

This new facility will boast a gross floor area of 40,879.40 square meters and a gross leasable area of 24,212.74 square meters.

“The success of MICECON 2024 at SMX Convention Center Clark demonstrates our commitment to support and collaborate with the government’s initiatives in elevating the MICE industry in the Philippines. We are dedicated to providing world-class facilities and services that meet the evolving needs of our clients and partners,” said Michael Albaña, vice president and general manager of SMX Convention Center.

SMX Convention Center currently operates eight branches: SMX Manila, Megatrade Hall, SMX Aura, SMX Clark, SMX Olongapo, SMX Bacolod, Sky Hall Seaside Cebu and SMX Davao. With these developments, SMX Convention Centers are poised to enhance the Philippines’ capacity to host world-class events, solidifying its reputation as a premier MICE destination in Southeast Asia.