The alpha persona embodies many characteristics, but all of them share the drive of wanting only the best in the world. They are naturally drawn to luxury and opulence — not because they want to flaunt their wealth with material possessions, but because they value authenticity and craftsmanship that mirror their lavish lifestyles.

In particular, many alpha personalities today wear jewelry to exemplify their influential status. From well-known CEOs to budding executives, society’s upper crust often dresses for success with high-end jewelry pieces to truly stand out and rise to the top in a cutthroat environment.

Carl the Jeweller, a luxury jewelry brand popularly known as CTJ, has been a low-key source of luxurious jewelry pieces that perfectly suit this alpha persona. Brilliant and exceptional, their unparalleled lineup of natural diamond pieces embodies those unafraid to make major moves in their industry and lead the world confidently and proudly.

“I’m excited to announce that CTJ is all set to serve the elite with the most exquisite diamond pieces in the luxury market,” said Carl Fider, founder of CTJ. Carl initially began his jewelry business, Tessera, as a casual hobbyist. He eventually transformed this passion project into one of the leading diamond manufacturers in the Philippines.