BingoPlus celebrated its first BingoPlus Day outside Metro Manila with the theme “Cebu Carnival” held on 27 July, 2024 at the SM Seaside Sky Hall. The event marked several major milestones, including a P15-million donation from the BingoPlus Foundation to various communities affected by Typhoon Carina, the introduction of Kim Chiu as their newest brand ambassador, and a grand raffle draw for their Golden Ticket Campaign.
Out of the P15 million donation, the BingoPlus Foundation dedicated P10 million to the families and individuals affected by the recent Typhoon Carina.
“As Typhoon Carina intensified into a super typhoon, we knew that this would leave us with a terrible aftermath,” said Celeste Jovenir, Vice President of Investor Relations, Corporate Communications, and Sustainability of DigiPlus, BingoPlus' parent company.
During the Cebu Carnival, the company's foundation announced their commitment to three beneficiaries: the Department of Social Welfare and Development Area Vocational Rehabilitation Center, the Philippine Accessible Disability Services, and the Municipality Of Dumanjug, Cebu.
“This is an aspect of the BingoPlus Day Cebu Carnival where we give back to the people,” said Andy Tsui, President of DigiPlus.
“We always try to balance between having fun and being responsible nation builders and this is what we decided on.”
PLUS e-Center for Livelihood and Technology
The BingoPlus Foundation is providing a PLUS e-Center for Livelihood and Technology at the DSWD Area Vocational Rehabilitation Center II, featuring computer sets for digital skills training and printing machines for application of design skills in tarpaulin and t-shirt printing valued at P1.5 million. The computers are equipped with audio software for the benefit of blind trainees.
The e-center aims to expand job opportunities in the digital economy, especially for persons with disabilities (PWDs), and help graduates who cannot afford computers and the internet for remote work.
Meanwhile, the printing machines will help jumpstart small business operations. The vocational center currently accommodates 154 trainees.
“On behalf of DSWD, particularly Field Office 7, we are very much grateful and thankful to the BingoPlus Foundation for their kindest donation,” said Juanito C. Cantero, DSWD Assistant Regional Director for Operations for Region VII. “It will boost the confidence of our clients and moreover help them become more productive in the community.”
Kim Chiu joins BingoPlus
Celebrity Kim Chiu, who was announced as BingoPlus' new celebrity endorser, energized the audience with a showcase of her talent and charisma.
Tsui highlighted the newly forged partnership, praising Chiu's versatility and connection with the Filipino audience.
Chiu said, “More than just being entertainers, both BingoPlus and I are passionate about helping the community. Through the BingoPlus Foundation, we are able to share the same beliefs and advocacies that emphasize creating a better Philippines.”
Golden Ticket campaign and events
BingoPlus also held their Golden Ticket campaign from 15 to 27 July, with participants getting the chance to win prizes worth up to P10 million in the final raffle draw during the main event.
The Cebu Carnival celebration began with a side event at Gaisano Mactan Island Mall, featuring performances by Tony Labrusca, P-pop groups YML and 3hSome, and appearances by Miss Universe Philippines Chelsea Manalo and other beauty queens.
The main event featured performances by artists including Zephanie, Jason Dy, G22, Yes My Love, Dia Mate, Yeng Constantino, and Erik Santos. The event was live-streamed on BingoPlus and ArenaPlus social media platforms.