MMFF 50th Edition: Excitement builds as first half of finalists revealed
With Filipino audiences becoming more discerning, demanding and critical since the advent of easy access to thousands of movies online, the festival is pressured to bring the best of mainstream cinema

FIRST Lady Liza Araneta-Marcos (eighth from the right), Manila Mayor Honey Lacuna (tenth from left) and MMDA chairman Don Artes (seventh from right) with the officials of the 50th Metro Manila Film Festival.
PHOTOGRAPH BY ANALY LABOR FOR THE DAILY TRIBUNE
We are still five months away from the 50th edition of the Metro Manila Film Festival, yet the local film community is already buzzing with excitement for the highly anticipated nationwide holiday entertainment.
On 16 July at the Manila City Hall, the country’s biggest and most lucrative movie film festival announced the first half of the 10 finalists.
With Filipino audiences becoming more discerning, demanding and critical since the advent of easy access to thousands of movies online, the festival is pressured to bring the best of mainstream cinema. It also needs to either sustain or surpass last year’s record-breaking success, which boasted an unprecedented earning of P1.2 billion, mostly thanks to box-office gold Rewind.
This year’s impressive lineup of directors includes Pepe Diokno, coming off the heels of his critically acclaimed Gomburza; household name Jun Robles Lana; Kerwin Go of Mina-Anud and Keys to the Heart; the award-winning Zig Dulay of last year’s MMFF weeper Firefly; and Michael Tuviera, who helmed the 2016 Alden Richards and Maine Mendoza romance Imagine You & Me.
It’s a creative powerhouse, with screenwriters that include Dustin Celestino, known for his 2023 incisive Cinemalaya drama Ang Duyan ng Magiting and Ricky Lee. Most of the directors also served as co-screenwriters.
For its golden jubilee, with the theme “SineSigla sa Singkwenta,” MMFF’s first five feature entries are the following.

VICE Ganda
PHOTOGRAPH COURTESY OF IG/ VICE GANDA
And the Breadwinner Is…
Jun Robles Lana’s entry stars Vice Ganda and Eugene Domingo. Produced by ABS-CBN Film Production Inc. and the Idea First Company, the comedy follows a breadwinner (Vice Ganda) who is presumed dead by the police. With a 10-million-peso insurance claim under her name, she keeps up this “mistaken identity” in order to bring wealth to her clan.
The comedy-drama also stars Gina Pareño, Maris Racal, Jhong Hilario and Kokoy de Santos. It is written by Daisy Cayanan, Jumbo Albano and Lana.

