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RETAIL CHAMPS: Ranger, Everest lead Ford Philippines’ smashing first half

THE Ford Ranger has always been a solid performer for the brand.
THE Ford Ranger has always been a solid performer for the brand.Photographs courtesy of Ford Philippines
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It’s no surprise that Ford is having a banner half-year this 2025. Just about every road is dotted with the carmaker’s known brands. Specifically, the Ranger and the Everest.

Ford Philippines has delivered another solid retail performance for the first six months of the year, with overall sales reaching 14,460 units.

The Ford Ranger and Ford Everest led the automaker’s sales performance in the market, with the Ford Ranger sales increasing by 29 percent from last year to 6,872 units. Sales for the Ford Everest grew by 20 percent from a year ago to 4,536 units.

“We are pleased with our sales performance for the first six months of the year driven by the continued demand for our best-selling Ford vehicles, with the addition of the All-New Mustang and All-New Bronco which were received warmly by our customers,” says Mike Breen, managing director, Ford Philippines.“

“We are excited to sustain the momentum through the next half of the year as we continue to enhance the Ford ownership experience.”

The Ford Territory also contributed to overall sales, with sales reaching 2,771 units. Meanwhile, the newly-launched All-New Mustang and All-New Bronco delivered combined sales of over 130 units, with more customers expected to receive their orders in the coming months.

The All-New Mustang and All-New Bronco were launched in the Philippines in May, reinforcing Ford’s presence in the off-road and performance vehicle segments in the country.

The All-New Mustang is the latest iteration of Ford’s iconic sports coupe that combines a powerful engine, technology, and style to stay ahead of the pack. The All-New Mustang comes in two variants in the Philippines: 5.0L GT Premium Fastback and the 2.3L EcoBoost® Premium Fastback.

LEADING the charge for Ford in terms of sales is the Everest.
LEADING the charge for Ford in terms of sales is the Everest.

Meanwhile, the All-New Bronco is the perfect blend of iconic and rugged design, powerful performance, and advanced off-roading capabilities — making it an ideal choice for those seeking adventures. Ford Philippines is bringing the All-New Ford Bronco Outer Banks variant with Sasquatch Package.

Ford Philippines is opening the second half of the year on a high note with a complete line-up of special deals and offers.

Available until 31 July, “Ford Freedom Deals” allows customers to save big on their next Ford vehicle purchase with all-in low downpayment deals, low monthly fees, cash savings, or free service offers.

Customers getting a Ford Territory can enjoy an all-in low downpayment of P98,000 or avail of the five-Star Care Package which comes with free five -year warranty, five-year scheduled service plan and five-year emergency roadside assistance.

An additional P20,000 cash discount is offered on top of the 5-Star Care Package for customers buying a Territory Titanium.

On the other hand, customers getting a Ford Everest can avail of a financing deal for as low as P24,000 monthly fee or cash savings of up to P20,000.

Pickup truck customers, meanwhile, can enjoy as much as P90,000 cash savings with a purchase of a Ford Ranger or a financing deal with low monthly fee of P15,500.

The Explorer is also included in Ford Freedom Deals this month with a special financing offer of 0 percent interest for 12 months or low monthly fee of P34,400.

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