SM MOA lands iconic global award-winning boulangerie
Much to the chagrin of France and its proud boulangers, the announcement of who won the 2016 Coupe du Monde de Boulangerie — the world’s premier baking competition held in the French capital every three years made it official — the best maker of that quintessential French emblem, the baguette, was not French but, mon Dieu!, Korean, and specifically, Paris Baguette.
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Paris Baguette is the best in the world in terms of baking that most essential of French staples, the baguette.
Photographs COURTESY OF TEDDY MONTELIBANO
In February 2016, the winner of the Coupe du Monde de Boulangerie — the world’s premier baking competition — was made known, and when the name was called out, France was shattered.
Much to the chagrin of the country and its proud boulangers, it was now official: the best baguettes in the world (at least at that particular point in time) were made not by French boulangers, but by — mon Dieu! — Koreans.
The Coup de Monde de la Boulangerie is an international artisan bread baking competition held every three years in Paris — the world’s only competition where the best bakers from various countries practicing the craft of artisan baking compete against each other.
The French may have been reduced to teeth-gnashing when the winner was announced by the competition’s judges in 2016, but for Koreans, particularly Hur Young-in of SPC Group, the South Korean multinational chain of bakery cafes that owns Paris Baguette (PB), it was a triumphantly historic milestone victory, an affirmation that Korea — and Paris Baguette specifically — is the best in the world in terms of baking that most essential of French staples, the baguette.
Hearty all-day breakfast offerings that include scrumptious freshly-baked croissants, lathered golden yellow with butter, paired with imported sausage and bacon.
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There are many stars that shine in Paris Baguette’s menu, but one dish that glitters apart from the rest is this mushroom soup in a bread bowl.
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