SM MOA lands iconic global award-winning boulangerie

SM MOA lands iconic global award-winning boulangerie | Daily Tribune

Going global

PB, in fact, had already gone global long before it made its foray into France. In 2004, it was the first Korean bakery to go international, opening its first overseas store in Shanghai. A year after that, it entered the US market, opening its first outlet in Los Angeles’ Koreatown before subsequently expanding to San Francisco, New York, New Jersey and Philadelphia.

In 2012, PB opened its first Southeast Asian outlets in Vietnam and in Singapore; by the end of 2015, it had opened some 200 outlets overseas.

And now, it is in the Philippines, specifically choosing to locate its first bakery cafe in the country at SM’s iconic Mall of Asia in Pasay City.

At the recent opening of the renowned French-inspired bakery cafe chain were South Korean Ambassador to the Philippines Lee Sang-Hwa; SPC Group president and chief executive officer Hu Jin-soo; Beryaya Paris Baguette Philippines chairman Dato’ Sydney Quays; Berjaya Paris Baguette Philippines vice chairman Frederick Sy; Paris Baguette Southeast Asia CEO Hana Lee; and SM Supermalls president Steven Tan.

Guests at the opening witnessed the unveiling of PB Philippines’ exclusive ube series and feasted on the globally renowned bakery cafe’s sumptuous repertoire of food offerings including its signature pound cakes; madeleines; tiramisu; tarts; a selection of blueberry and fresh yoghurt cream, dark choco pistachio, triple chocolate, soft strawberry cheese, and mango yuzu cakes; Korean milk cream ensaymadas; gourmet sandwiches; salads, pastries including its version of Kouign Amann, the terribly decadent Breton butter cake that is as good as anything that a pastry maker in Brittany can make; specialty bread; flaky buttery croissants; and of course, the iconic award-winning PB baguette.

Patrons dining at the sizeable bakery café located at SM MOA’s Level 1 would be thrilled to know that the baguette they’re having is the very same that knocked out France and its boulangers when it was adjudged the world’s best at the Coupe du Monde de Boulangerie eight years ago.