Daily Tribune
Team Kramer takes centerstage in the dance mob during the unveiling of MR.DIY’s Thematic Branding Campaign Launch.
Team Kramer together with MR.DIY Executives, CEO Ms. Roselle Andaya (2nd from right), and Deputy Head of Marketing Mr. Charles Salecina (Far Right).
The Iconic “BIG and small” contract signing together with Team Kramer and MR.DIY Philippines executives.
MR.DIY Philippines has unveiled its 2024 campaign with a renewed focus on catering to every family’s needs, both big and small. The campaign tagline, “For BIG and small FAMILYhan needs, MERON DIYan!” encapsulates the brand’s mission to be the ultimate destination for home improvement. This initiative highlights MR.DIY’s commitment to offering “Always Low Prices,” a diverse product range, and convenient shopping across numerous locations.
The term "FAMILYhan" ingeniously blends "Family" and “Pamilihan” (marketplace), positioning MR.DIY as the go-to market for Filipino families. This campaign underscores the brand’s dedication to affordability, quality, and variety, ensuring every family can find what they need at MR.DIY. The 2024 campaign video and new jingle, unveiled with a dynamic dance mob, add an energetic touch to the brand’s refreshed image.
The partnership with Team Kramer remains a cornerstone of the campaign. The ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer, marked a significant moment, emphasizing the collaborative spirit and shared values between the brand and the celebrity family. Doug Kramer highlighted the rewarding collaboration, noting the positive impact of MR.DIY products on their home and the overwhelming positive feedback from their followers.
MR.DIY Philippines’ CEO, Roselle B. Andaya, expressed her excitement for the renewed partnership, emphasizing MR.DIY's commitment to providing a delightful and convenient shopping experience. This year’s campaign aims to reaffirm MR.DIY’s dedication to being a trusted partner for all home improvement needs.
The campaign launch event, held at the MR.DIY store in One Ayala Mall, Makati, featured highlights from 2023, showcasing the brand’s achievements and milestones. Doug and Cheska Kramer shared insights into the branding campaign shoot and jingle creation, offering attendees a behind-the-scenes look at the creative process.
The event concluded on a high note, leaving attendees excited about MR.DIY’s future initiatives and ongoing commitment to providing variety, quality, and value for Filipino families. With its new campaign and renewed brand identity as the “FAMILYhan” for big and small needs, MR.DIY is set to strengthen its presence in the Philippine retail market.
