PTV-4 General Manager Toby Nebrida answered questions from Palace reporters on Tuesday, 18 June 2024, after he took an oath of office before Communications Secretary Cheloy Garafil.
Tiziana Celine Piatos / Daily Tribune
PTV General Manager Toby Nebrida took an oath of office before Communications Secretary Cheloy Garafil on Tuesday,18 June 2024.
MPC Pool via Tiziana Celine Piatos
Newly appointed PTV general manager Toby Nebrida said on Tuesday that he will work with the PTV Employees Association (PEA) following their appeal to Malacañang to recall his appointment.
The PEA expressed support for their former general manager, Analisa Puod, who was replaced by Nebrida last week.
In an interview with Palace reporters, Nebrida said he respects the freedom of expression enshrined in the country's democracy.
"Bahagi ng ating lipunan, ng ating demokrasya ang paghahayag (Freedom of expression is a part of our society, of our democracy), and it's ironic if I will not, as head of the National Broadcasting Network (former PTV-4's name), not to allow people to air their grievances, legitimate or otherwise," Nebrida said.
This comes after the PEA released a statement calling on Malacañang to reconsider its decision to appoint Nebrida. The association credited Puod's leadership for the network's recent improvements.
While acknowledging the PEA's preference for Puod, Nebrida expressed his gratitude for President Ferdinand Marcos Jr.'s appointment. He described his return to PTV as "going home."
Nebrida worked as a reporter for the said government-owed television station, before transitioning to the private sector. In 2022, he was appointed to the DMW.
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Regarding his immediate objectives, Nebrida outlined a clear plan to ensure a smooth transition from the previous leadership and enhance the network's operations.
He said he intends to focus on three key areas: people, programming, and technical capabilities.
Nebrida emphasized his commitment to improving the organization's workforce, enhancing program responsiveness, and upgrading technical infrastructure as necessary.
"People are the most valuable core asset of the organization. I intend to improve their capabilities, build up their skills so that they can fulfill their mandate," he explained. "We intend to take a look at the current lineup of programs and make the programming of the network more responsive to the mandate of being the people's network."
Regarding the timeline for assuming office, Nebrida said he already took his oath of office last Tuesday before Secretary Cheloy Garafil, and a turnover ceremony is scheduled on Wednesday, 19 June 2024.
