The sun has risen on the North was how tycoon Enrique K. Razon Jr, Bloomberry chairperson and CEO, described the significance of its second integrated resort, the Solaire Resort North, worth over $1 billion (P56 billion).
Bloomberry’s first project was the Solaire Resort and Casino in Entertainment City, a complex built in the Bay City area of Parañaque.
The Quezon City resort complex dominates the North Avenue landscape as it opened yesterday with President Ferdinand Marcos Jr. and First Lady Liza Araneta-Marcos officiating the rites.
According to Razon, Solaire Resort North will elevate the entertainment experience in Quezon City as it seeks to become a destination resort of choice.
Solaire’s distinct mark of sophistication and lifestyle offerings is a unique addition to the destinations in the country’s biggest city.
President Marcos, in his address, said Solaire Resort North not only features the Filipino’s world-class talent to build entertainment centers but raises further the nation’s image on the international stage.
The benefits from the project go “beyond the revenues that pour in from leisure activities and tourism,” the President said.
He noted that the hospitality industry has provided jobs to people and has contributed to social development.
He said gaming ventures employed about 100,000 Filipinos in various roles in casino operations in 2019.
Ensuring efficient casino operations necessitates a close relationship with interactive entertainment accessories and equipment suppliers with more than 100 registered suppliers, said the Chief Executive as he enumerated the complex’s gains to the economy.
“That creates additional employment for our fellow Filipinos. The contribution of this industry is more than what has been understood in the traditional sense. Apart from operations, this industry also expanded into crucial sectors, including hotels, retail centers, movie theaters, and dining establishments,” he said.
“With Solaire Resort North hiring more than 4,000 Filipino employees, this will not only boost our economy but also empower our people to reach their full potential,” the President added.
Tourism booster
Razon hopes to serve the burgeoning tourism demand north of Metro Manila and the nearby provinces that are enjoying rapid commercial and residential development.
“We hope to bolster economic activity in Quezon City by encouraging visitors — both Filipinos and foreigners — to explore and discover the city. We are bringing only the exceptional to Solaire North, from architecture, interiors, accommodations, gaming, cuisine, and arts to entertainment. Every aspect of Solaire North has been meticulously and masterfully designed and handpicked to captivate and enthrall for cherished memories,” Razon said.
He said he takes pride in the Solaire staff, who are topnotch in their field, all particularly trained and chosen to deliver unparalleled service.
“At Solaire, we don’t just build structures, we create experiences. But beyond the opulence and grandeur lies our unwavering dedication to service,” Razon said.
Jewel of the North
Solaire North, spanning 1.5 hectares, is located at the North Avenue corner of EDSA, the first 5-star integrated resort in the area.
Earlier, Razon said Solaire North will support Quezon City’s endeavors to enhance and promote tourism, generate employment, and attract opportunities for economic and social investments.
He said its presence in the city will positively impact Bloomberry’s growth, widening its market footprint and reinforcing the brand’s strength.
In the first quarter, Bloomberry’s consolidated net revenues reached P12.5 billion, or a decrease of three percent from P12.9 billion a year ago.
Despite this, consolidated net revenues increased by five percent versus the fourth quarter of 2023.
Solaire Resort North has 526 guest rooms and suites, 2,669 electronic gaming machines, and 163 tables over four casino levels, with a wide array of restaurants, including Italian cuisine at Finestra Italian Steakhouse, Japanese delicacies at Yakumi, and Chinese fare at Red Lantern.
The resort also has casual dining options featuring regional Filipino, Asian, and international flavors, as well as bars and lounges with a wide selection of spirits and cocktails.
