Tip-Top Chicken, known for premium quality poultry that is safe, sustainable and tasty, introduces Easy and Tasty Chicken Tocino. This new addition to Tip-Top's roster of products elevates all-day dining for Filipinos with 100 percent chicken meat, no added preservatives and no artificial coloring.

Globally, people are consuming more chicken than ever before because it is an economic and nutritious protein option that tastes good. The same is reflected locally, with reports from the Philippine Department of Agriculture reflecting how chicken meat has gained popularity faster than other meats due to its affordability, lower fat content and cultural acceptability.

In meeting the needs of the local market, Tip-Top has been capturing Filipino taste buds since 2021 with its flavorful offerings, giving consumers healthier and safer options beyond the usual. The brand offers quality choice cuts of drumstick, wings, breast, thigh and whole chicken products.

Not your ordinary 'tocino'

Tip-Top is a consumer brand by C-Joy Poultry Meats Production, Inc., a joint venture between Cargill Philippines and Jollibee Foods Corporation. Building on Cargill Philippines' 75-year legacy of excellence, Tip-Top offers consumers yet another alternative to traditional tocino, free from artificial colors and salitre. It still has its signature sweet-savory flavor and tender texture.

"At C-Joy, we are committed to continuously innovating to meet the changing demands of our customers. Tip-Top's Chicken Tocino delivers both convenience and flavor in every pack, carefully crafted with uncompromising quality. As the newest addition to our product line, alongside favorites like our Crispy & Tasty Chicken Nuggets and our chicken Choice Cuts, our commitment is to continually pioneer healthy, tasty and convenient options, ensuring that Filipino consumers always have an easy choice with Tip-Top," said Mija Darlene Cu-Cachapero, president and chief executive officer of C-Joy.

Made with 100 percent chicken meat, Tip-Top products are produced and packed on the same day, ensuring freshness and quality with every purchase. Whether for breakfast, lunch or dinner, Tip-Top allows consumers to create meals in just 15 minutes.

Tip-Top Easy and Tasty Chicken Tocino is now available at all branches of South Supermarket and Robinsons Supermarket.