UnionBank clinches the Agora 'Marketing Company of the Year' Award
To ensure inclusivity in its digital adoption strategy, the Bank transformed even its physical touchpoints, both branches and its front liners, introducing self-service tablets and providing its personnel with the necessary skills to guide digital migrants to realize the ease of digital banking. Branches, called "The Ark," have become symbols of the redefined branch banking experience, where you can interact with its robot ambassador, Eve, or have a cup of barista-prepared coffee when the transaction is done.
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