PUERTO PRINCESA CITY, Palawan — An official of the Philippine Ports Authority has called on tourism stakeholders to  improve services provided to cruise ships making port calls here.

Elizalde Ulson, the Palawan manager of the Philippine Ports Authority, also encouraged residents to contribute to improving the city’s image.

He cited the need to improve the service quality to cruise ships so their passengers would have enjoyable experiences.

Doing so would make cruise operators want to send more ships to Palawan, the PPA executive said.

He said that on Friday, 12 January, the MS Westerdam, a Vista-class cruise ship operated by Holland America Line, docked in the city with1,600 passengers and crew members.

“If you want to board a cruise ship next year, you should start buying or booking your tickets now, as slots may run out. Here in our city, they book a year in advance,” Ulson said.

“Last year, we had 22 bookings, but only 16 ships actually arrived. This year, we initially had 16 cruise ships booked, but as of now, only 12 are confirmed. There have been changes because maybe they were not yet able to sell the destination,” he added.

Ulson emphasized that whenever a cruise ship arrives, communities in Puerto Princesa should view it as an opportunity to enhance services, noting that this responsibility extends beyond the port.

This is because cruise liner operators and passengers keenly observe the city’s cultural elements, evaluate the quality of hospitality provided, assess the city’s response upon their arrival, and take into account other significant factors during their visit.

“Cleanliness, orderliness, peace, and order in our area are also what our guests are looking for. So, let’s work together, as this is an industry that can contribute to the growth of our economy,” he said.

As part of the pre-berthing procedure enforced by the PPA before a cruise ship’s arrival, comprehensive meetings are organized, gathering essential stakeholders to effectively discuss and strategize necessary actions.

The key stakeholders include Customs, Immigration, Quarantine, and Security  authorities, representatives from the city government, officials from neighboring barangays, and other pertinent parties.

Ulson pointed out the importance of the presence of all individuals within the port premises. This collaborative approach guarantees a seamless and well-coordinated process, ensuring that all aspects are properly addressed, he said.