Chatbots generated some Forbes blogs, SI articles

A study by originality.ai has discovered that about 11 percent of 3,900 articles from 246 Fortune 500 bogs are most likely generated by AI or artificial intelligence chatbots.

The article by Jonathan Gillham said that "approximately 10.86 percent of articles posted on the official blogs of Fortune 500 companies are potentially AI-generated."

"Sites have a wide variation, from almost no AI-generated content to more than half of content possibly being generated by AI," Gillham wrote. "Shorter entries were 5.7 times more likely to be suspected of using generative AI."

Originality was used to score the text from 3,900 blog posts that were published on the official websites of Fortune 500 businesses.

"We tracked the number of words in each article, and the percentage of a company's entries that were likely AI-generated," Gillham revealed.

Along with whether the review was thought to have been written by an AI or a human, the word count of the articles was examined. Research was also done on the connection between word counts and text produced by AI.

Most of the content on the blogs of Fortune 500 companies is authored by people, the study found.

"Using our AI detector, we found that 10.86 percent of articles reviewed in November 2023 were likely to be AI-generated. However, there was a lot of variation in how much potential AI content was found on different companies' sites, ranging fully from zero to 100 percent."

Gillham said a closer examination was made of the 20 companies for which there were at least 20 different articles in the dataset, to a high of 72 articles. Those individual sites ranged from a low of 1.56 percent to a high of 63.16. percent.

"A strong negative association was foundbetweenr the number of words in an article and its odds of being written by generative AI. The longer the article, the more likely it appeared to be written by humans," the study said.

"The shorter the article, the more likely it appeared to be written by AI. Dividing the dataset in half at the median 3,723 words created a stark difference, with 18.8 percent of the shorter articles examined appearing to be AI-generated, compared to only 3.3 percent of the longer articles. Shorter blog entries were 5.7 times more likely to rate as AI-generated than the longer ones.

This discovery resonates in some way with originality. In contrast to the longer bodies and actual reviews in Sports Illustrated articles, shorter, less substantial sections of articles — such as the introduction — were more likely to have been potentially written by AI, according to an AI study on the publication.

This research implies that longer articles, which may contain more details and be more in-depth, should continue to be written by human authors, while shorter talks are more likely to be composed using generative AI.