Digital savings initiatives ease banking for Filipinos

The Bank of the Philippine Islands' commitment to innovation, convenience and customer centricity is helping more Filipinos achieve their financial goals through various digital channels.

Starting in 2021, BPI's #SaveUp has allowed customers to open a savings account via the BPI App without the need to visit a branch.

Building on that success, in 2022, BPI launched BPI #MySaveUp, which enables customers to open a savings account through the popular online wallet GCash.

This year, BPI has taken things to the next level with a brand-new channel and partnership with Lazada, one of the biggest e-commerce platforms in Southeast Asia. With the new BPI Flagship store, users can easily "add to cart" and open a savings account, #SaveUp, along with other BPI products.

"Through these initiatives, BPI is empowering Filipinos with the ease and convenience of managing their finances anytime, anywhere through the various channels that cater to their unique banking needs. All it takes is five minutes and one ID," said Asi Ruiz, BPI deposits product head.

Despite the digital savings landscape nowadays being heavily focused on unprecedented high interest rates to attract depositors, BPI has pioneered a different approach, one more sustainable yet still rewarding and affordable.

In 2022, the bank launched a rewards program exclusively available for its digital savings products. The promotion concluded earlier this year, and two newly acquired BPI digital accountholders, Anne Imperial and Anne Guiritan, not only benefited from a convenient and easy-to-manage digital savings account but also won life-changing grand raffle prizes. Imperial drove home a brand-new Kia Stonic Style Edition, while Guiritan won an Avida Vireo Studio condo unit.

"BPI made saving more exciting for me as I was also looking forward to participating in the program and winning prizes. My #SaveUp account inspires me to enjoy life while working hard and saving harder," Imperial said.

This year, in celebration of the bank's 172nd anniversary, BPI also waived the maintaining balance fee for the BPI #SaveUp and #MySaveUp accounts, making saving more affordable and convenient for its digital clients.

"Our vision is to make banking more inclusive and encourage more and more Filipinos to start the habit of saving. And with all these efforts to provide accessible, relevant and rewarding banking services to more Filipinos, BPI has already opened more than 1 million digital savings accounts, demonstrating our agility in meeting the ever-evolving needs of customers, and the number continues to grow," Ruiz said.

Open a #SaveUp account by downloading the BPI App or through the BPI Flagship store in Lazada. Alternatively, open a #MySaveUp account from the GSAVE menu of the GCASH app and discover a world of possibilities.