Globe Business carries MSMEs past challenges

The business solutions arm of telecom giant Globe Telecom Inc., Globe Business Enterprise, will continue to develop solutions to challenges being faced by most micro, small, and medium enterprises.

Globe's senior director Ann David said they are brainstorming for new ideas to prop up MSMEs, at Daily Tribune's 2nd Asian Innovation Forum or AIF at the Bellevue Hotel in Muntinlupa City.

"The usual problems of MSMEs are how to get new customers, logistics, digitization of business processes, and, lastly, how to keep their teams. The answer to those challenges is actually digitization," David said.

"We know that digitization efforts pose additional burdens on some MSMEs. But, indeed, the power of technology is an automatic return on investment," she noted.

Globe Business recently launched SMS Blaster or m360, a web-based, multi-channel message blaster that allows businesses to send branded messages straight to their customers.

Another breakthrough that Globe Business has launched is ChatGenie, an e-commerce solution that helps businesses sell to more customers through apps they are already using.

ChatGenie lets businesses manage all transactions across different channels on one platform.

"There are a lot of solutions now for MSME's challenges. These can be resolved by talking to the right partners to try out services that are free," she pointed out.

David said Globe Business offers free seminars to MSMEs, bringing in business experts and futurists who can impart solutions to the burdens of today's business owners.

"During these webinars, we showcase digital solutions that are already available and can be utilized by MSMEs. Yearly, Globe Business launches the Gift Local campaign that provides a platform for enterprises to reach a bigger market," she said.

Gift Local aims to encourage Filipino consumers to purchase gifts for family and friends from local small businesses, she added.

Daily Tribune's Asian Innovation Forum is a convergence of stakeholders that aims to help improve small businesses, introduce new ideas, open dialogues, and foster cooperation.

Ultimately, AIF aims to ensure greater access and inclusion in the financial technology sector, and for Filipino entrepreneurs to gain a foothold in a wider market.

The AIF's second series last 29 August is themed "Convergence of Fintech and E-Commerce: Ease in Credit on Time."