FB triggers tie-dye trade

A netizen has successfully become an entrepreneur, all thanks to his bright and trendy tie-dye shirts. Aldrino Arambulo of Eksena Clothing shared his humble beginnings and how shirts can be a great business idea if done right.

During the Daily Tribune’s morning show, Gising Na! on Wednesday, Arambulo said he was just browsing through Facebook last year when he saw someone doing a tie-dye design on cloth.

“I was thrilled to try doing the same activity, and it took me three months before I actually mastered it,” Arambulo said in Pilipino. Needless to say, the process of perfecting the tie-dye technique entailed many pieces of clothing waste.

Arambulo said the designs are his own. He also explained that the pattern tie dyes make change with every shirt. Hence, his products usually stand out compared to printed t-shirts.

“It’s 100 percent handmade, even if it’s the same design, it’s not exactly the same, so it’s really unique,” he added.

 Selling online

Arambulo said Eksena Clothing continued to sell its clothes online in the middle of the Covid-19 pandemic. The business continued to sell its products after lockdown restrictions eased.

Needless to say, experimentation and the process of perfecting the tie-dye technique involved wasting away many pieces of clothing.

“We don’t have a store yet, we really only sell online and by delivery only,” Arambulo added.

Eksena Clothing will be joining the upcoming Tindahan ni Tarsee Bazaar in Ayala Malls Manila Bay from 25 to 27 November 2022, a project that Daily Tribune conceptualized to help micro, small and medium enterprises showcase their products.

Arambulo said he and his team will be selling t-shirts, hoodies, sweatshirts, bucket hats, tapestries, wall décor, and shawls ranging from P500 to P1000 during the bazaar.


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