International media on 21 November reported actors Ben Affleck and Matt Damon, and Gerry Cardinale of investment firm Red Capital Partners have formed an "artist-led studio" that will collaborate with filmmakers to produce content — with "profit participation" among everyone involved.

A story on deadline.com said "the new studio, Artists Equity, will seek to create 'entrepreneurial partnerships' with filmmakers.

"Terms were not disclosed. RedBird Capital is making what's termed 'a significant financial commitment in launching the company, providing strategic capital and operational expertise to accelerate its development and production pipeline."

Affleck is chief executive officer, and Damon is chief content creator. Michael Joe, former COO of STX Films and former EVP at Universal Pictures, is chief operating officer.

In a statement, Artists Equity said "is an intellectual property monetization platform anchored by three core principles:
"Broaden Access to Profit Participation: Provide performance-based incentives to creators and crew that allow all participants in the production value chain to share in profits;

"Fuel IP Monetization Through Creator Partnerships: Focus on partnering with both established and emerging filmmakers who want to work in a talent-friendly environment with management that understands and supports their creative vision;

"Leverage a Data-Driven Approach to Distribution: Utilize insights derived from proprietary databases to better inform decision-making around distribution strategy, optimizing reach and valuation of content.