Your e-commerce shopping cart design and layout may affect your business' conversion rates. According to data, conversion rates are directly impacted by how user-friendly a shopping cart is.
According to Baymard Institute, 69.2 percent of all online shoppers abandon their carts.
As the owner of an online store, it is your responsibility to reduce the cart abandonment rate of your website.
What can you do about it?
Shopping cart explained
The section of your online store where customers can keep the items they want to buy is called an e-commerce shopping cart. Your clients would only be able to finish their purchases with it. To make their payment, they would have to utilize a third-party website.
However, an e-commerce shopping cart design may affect your online store's success. Your customers need help to use your e-commerce site's shopping cart once it has an intricate design, add things, and finishes transactions.
In fact, according to an Invespcro survey, a lengthy checkout process causes 26 percent of shoppers to abandon their shopping carts. Now, 26 percent might not appear to be much at first. But you're leaving money on the table by doing that.
Designs to entice customers
Therefore, the important question is: How can I improve my e-commerce shopping cart design?
Here are five simple suggestions you can use to enhance the look of your shopping cart.
1. Make 'Add to Cart' button stand out. You may not help your online customers with the checkout process unless a customer adds products to their shopping basket. Hence, each item has a consistent "add to cart" button.
The visitor knows exactly what they need to do with whatever item they want to put in their shopping basket. So the first step in turning a visitor into a customer is to get them to click the "add to cart" button. This tiny conversion is crucial for your sales and e-commerce shopping cart.
2. Add various payment methods to your shopping cart design. Lack of payment options on a website leads to e-commerce shopping cart abandonment. Baymard Institute added that nine percent of online shoppers abandoned a cart due to a lack of payment choices in the past three months.
It's time to stir things up if the only payment methods available to your company are still credit cards and debit cards. Other online payment systems like shopping applications or digital wallets are already widely used and well-known to many consumers. It is best to offer as many well-liked payment alternatives as possible on your website to deter customers from switching to a competing service.
Giving customers a variety of payment alternatives is a terrific way to reduce shopping cart abandonment rapidly. Some of the payment options you should provide your clients include Amazon Pay; Credit/Debit Cards; Google Pay; PayPal; and Stripe.
3. Offer one-click check out plan. The checkout process determines how well your online store does. Customers will reach the purchase confirmation page with the fewest number of clicks feasible if their experience is positive. A bad one will make them leave in the middle.
Baymard Institute said that a better checkout offer as part of your e-commerce cart design can result in a 35.26 percent boost in conversion rate for an average large-sized e-commerce organization. The only way to recover lost orders worth an estimated $260 billion is to improve checkout flow and design.
Offering a simple checkout process, such as one-click checkout, is one approach to do this. One-click checkout has been shown to enhance conversions by 35.62 percent in addition to being necessary for quick conversions.
4. Offer free shipping or discount vouchers. Most online buyers consider shipping costs when making a purchase choice. For instance, Amazon's free shipping changed how consumers made purchases online. How do you compete with their free (and same-day) shipping options as a small business?
About 19 percent of customers abandon their carts at Amazon because the retailer's delivery options are too delayed, despite the fact that the company's shipping discounts are among the largest incentives for customers to shop there.
Think about providing free delivery to customers and emphasizing it during the checkout process as part of your e-commerce shopping cart design. You might offer free shipping on purchases that total more than a specific amount, or you could include the typical cost of shipping in the retail price of your goods.
5. Optimize abandoned cart emails. Another way to improve your e-Commerce is through cart recovery emails. To send an email reminder to complete the transaction, they gather product detail data, much like retargeting advertisements, such as the goods customers have put to their basket, the size, and the color.
Moosend pointed out that the open rate for this kind of email marketing campaign is 45 percent, which is higher than the industry average for general retail emails of 18.39 percent (per Mailchimp). A cart abandonment email is opened by one in five recipients, and 11 percent of them make a purchase as a result.
So what attributes do a good cart recovery email have? A reminder of the item they've left behind and additional incentives (like free shipping) may be sufficient to persuade a customer to complete their purchase.
Overall, having a simple and powerful plan will always put you in the lead. You have a significant advantage over your rivals thanks to these fantastic e-commerce shopping cart designs.
