Natori: Timeless East-West sensibility

According to Josie Natori, after the restrictions of the Covid-19 pandemic, the fashion scene has become ‘very festive, very rich.’

Illustration by Glenzkie Tolo

FOUNDER and CEO of The Natori Company, Josie Natori. | PHOTOGRAPHS BY JHAY R DIEGO FOR THE DAILY TRIBUNE

It was an evening of luxury, fashion, and glamour as A-list celebrities and high fashion aficionados came together to celebrate Natori.

(FROM left) Dana Kress; Tanya Moreno-de la Paz; Nicole Jacinto Gonzalez; founder and CEO of The Natori Company Josie Natori and Juana Manahan Yupangco.

Filipino-American fashion designer Josie Natori, CEO and founder of the Natori company, hosted an exclusive night to showcase the brand’s 2022 Fall collection — including its first capsule menswear line — in partnership with Rustan’s President and CEO Donnie Tantoco.

“This is our 45th year so we really went to the very essence of Natori, inspired by my archives, the exoticism of the patterns, and as you can see the East-West sensibility from footwear to jewelrys to clothes,” said Natori of her latest collection.

(FROM left) President of Stores Specialists, Inc. Anton T. Huang; chairman and CEO of Rustan Group of Companies, Zenaida R. Tantoco; Josie Natori; and president of Rustan Commercial Corporation Donnie V. Tantoco.

It’s “perfect timing” to launch new pieces because, according to her, after the restrictions of the Covid-19 pandemic, the fashion scene has become “very festive, very rich.”

As for the new menswear line, Natori said “it’s been fun” creating the capsule loungewear collection. “You can buy for your boyfriend, your husband, your son.”

The expansion of the brand is about evolving with the times, she added. “If we did not evolve, we won’t still be around. You have to keep evolving. Five years later, it’s always the challenge, and you have to be relevant to the next generation.”


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