EastWest and JCB: Celebration of a Partnership

East West Banking Corporation and JCB International Co., Ltd. have recently sealed a partnership to launch the new EastWest JCB Credit Card.

The signing of the memorandum of agreement was recently held at the Hotel Okura Manila and was witnessed by officials from both institutions. EastWest was headed by vice chairperson and CEO Antonio Moncupa Jr. and president Jacqueline Fernandez. On the other hand, the JCB executives were led by president and COO Yoshiki Kaneko.

In his opening remarks, Moncupa pointed out that EastWest's partnership with JCB is part of the Bank's efforts to meet their customers' growing needs for financial products that will allow them to have more options and better experiences in their everyday life.

"With the EastWest JCB Credit Card, we are bringing more Filipinos closer to the Japan experience in general and, in particular, to see the famed 'Customer-Centered Focus,' the core of JCB's 'Service from the Heart' service standards. He added that the EastWest JCB Credit Card would be a new way to better experience Japan's modern lifestyle.

"As JCB says, 'it is uniquely yours.' We thank JCB International for the partnership as we share the wonders of the well-known 'Japanese way' with our customers," Moncupa said.

Kaneko pointed out in his remarks that he considered the MoA signing a historic one since EastWest has been the first issuing partner of JCB in the Philippines for the past 25 years.

"As the only international payment brand from Japan, JCB stays true to its Japanese pillars of reliability, preciseness, and hospitality. EastWest reflects the same flexibility and drives to deliver the best customer experience we champion. Your adherence to the values that we stand for has made both our companies a perfect match," Kaneko said.

He added that through the partnership, both EastWest and JCB would be able to deliver a world -class level of care and satisfaction to customers in the Philippines and bring them closer to Japan.

For her part, FVP and Credit Cards Business Head Mia Tamayo reaffirmed the excitement in EastWest to officially bring the limitless potential of the partnership to fruition and realization.

"For many Filipinos, experiencing the wonders of Japan is a dream we want to fulfill. This partnership with JCB will bring our customers to the many reasons that we are in awe and enamored with Japan," she said.

Tamayo also thanked this meaningful partnership between EastWest and JCB. She added that the Japanese wonders of customized Service, meticulous visual experience, convenience, relevance, grace, and elegance are only one swipe away.

Experience the wonder of Japan with your EastWest JCB Gold Credit Card and EastWest JCB Platinum Credit Card.

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